FotoWare Blog

Wings of Support is a non-profit organization and private initiative by employees of KLM Royal Dutch Airline, the flag carrier airline of the Netherlands. The charity aims to provide education, shelter and medical care to children in need all around the world. We spoke with Bram Snell (Board Member - Communication) to find out why visual content is so important to the organization and learn how its team of 100 volunteers use Digital Asset Management to help carry out its mission. Photo: Jouke van der Meer

Facsimile from Finansavisen Aug. 13, 2018.
The article is originally written by Journalist Henrik Charlesen in Finansavisen and published in the Norwegian newspaper Finansavisen on August 13, 2018. FotoWare has translated the article into English. 

When the White House Historical Association wanted to prepare and make public its image archive of 25,000 images, the organization chose Norwegian technology from FotoWare.

The International Newsroom Summit 2018, organized by the WAN-IFRA, will take place on 29th - 30th October at Verdens Gang (VG) in Oslo, Norway. Learn Nordic excellence in the digital journalism and find out how technology is changing the news ecosystem.

Over a billion photos are uploaded and shared every day across social media. While many brands are looking for new and creative ways to reach their audiences, a user generated content (UGC) campaign, such as a photo contest, is a great way to engage with your consumers and get quality content. Organizing and managing content is key to running a successful UGC campaign but this can be a daunting task without the right tool - this is where Digital Asset Management comes in. I ran a photo contest with a FotoWare DAM this summer, and here I've selected the 5 most useful features and lessons for you to use.

Meet Ankita - she's the newest member of our superstar support team! Discover how she came to live in Norway, what inspired her to join FotoWare, and where she can be found outside the office when she's not solving cases...

Before we begin, what is Display Advertising? ‘Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message’ Marketing Land.

Every advertising campaign starts with a long list of desired goals often coming from the top. The process of getting a nice targeted message can be lengthy and involve multiple drafts of the visual. So how do you succeed with display advertising?

Google recently announced that information about copyright and author credits will be shown in Google images, thanks to a collaboration with international photo standards organizations, IPTC and CEPIC. This move is extremely positive for the industry, bringing greater awareness of metadata into the mainstream and can help to educate consumers about the rules around content creators' intellectual property, image ownership, licensing, and rights management.

(Photo by JD Gipson on Unsplash)

A lot of people think you're either a creative person or you're not, but in fact that's not the case. You can improve your creativity by practicing, just like you would do for any other skill.