FotoWare Blog

Before we begin, what is Display Advertising? ‘Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message’ Marketing Land.

Every advertising campaign starts with a long list of desired goals often coming from the top. The process of getting a nice targeted message can be lengthy and involve multiple drafts of the visual. So how do you succeed with display advertising?

Google recently announced that information about copyright and author credits will be shown in Google images, thanks to a collaboration with international photo standards organizations, IPTC and CEPIC. This move is extremely positive for the industry, bringing greater awareness of metadata into the mainstream and can help to educate consumers about the rules around content creators' intellectual property, image ownership, licensing, and rights management.

A lot of people think you're either a creative person or you're not, but in fact that's not the case. You can improve your creativity by practicing, just like you would do for any other skill. 

The quest for a 'smarter city' is all about growing better communities and making a difference with the help of new technologies. What stood out most from this year's Nordic Edge Expo (a three-day conference about building better cities) was improving education and also the idea that 'smart' alone is not going to get us to our goals. We need to be smart with a heart to innovate.

Meet Isabella, one of the newest recruits at FotoWare HQ, adding to our fantastic team of developers! Read on to discover how her interest in coding began, why she chose to pursue a career in tech, and what you can find her doing outside the office...

Thomas Cook is one of the world's leading travel companies, operating in various markets across the world. Previously, the organizations within Thomas Cook Group operating in these markets used different systems to manage their digital assets, which caused problems for brand and image consistency across their websites and social media. We spoke with Pontus Wallin, Head of Image Archive at Thomas Cook, to find out how the introduction of FotoWare as a centralized Digital Asset Management system has impacted the organization.

The World Food Programme is a branch of the United Nations that assists in providing food aid to 80million people across 80countries. We spoke with the Head of the Photography Unit, Rein Skullerud, to discover why photography is such an important tool for the organization and how Digital Asset Management helps it to carry out the mission of eradicating hunger and poverty. (photo: WFP /  Rein Skullerud)

Before I start telling you the story of my first week at FotoWare, let me tell you who I am. I’m 18 years and currently studying sales and marketing. I grew up in a neighborhood outside a small town in Norway, in elementary school there were only 5 students in my class, so meeting and socializing with new people every day was not something that I was particularly used to. I figured this was my best chance at starting the so-called “grown-up life”!