Before we begin, what is Display Advertising? ‘Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message’ Marketing Land.
Every advertising campaign starts with a long list of desired goals often coming from the top. The process of getting a nice targeted message can be lengthy and involve multiple drafts of the visual. So how do you succeed with display advertising?