FotoWare Blog

2018 was another exciting year for the Digital Asset Management industry - and one in which we're privileged to have enjoyed and learnt so much throughout, thanks to our peers, partners and valued customers. The start of a new year is always a good time for reflection, so we thought we'd take a look at the major trends we noticed in 2018 and what we hope that means for 2019...

While it's easy to get carried away with the latest trends in tech, we wanted to take a more realistic approach - no buzzwords, no fads - just genuine takeaways from what we've learnt and experienced this year. Plus, a few thoughts on what we think is in store for the year ahead! 

Flokk is the leading manufacturer of high-quality workplace furniture in Europe. They recently visited us at FotoWare HQ in Oslo for a photoshoot featuring some of the newest additions to our office. As a software company, a lot of our days are naturally spent sitting in front of our computer screens, which can result in poor posture, discomfort, lower productivity and, ultimately, health issues. Discover how Flokk aims to combat these problems, improving the physical well-being of workforces around the world, and why creating visual content plays an important part in carrying out their mission.

Photo by Katherine Hanlon

A survey of more than 200 women working in Silicon Valley revealed that 84 percent of women had been called "too aggressive", 75 percent were asked about family life, marital status and children in interviews, and 60 percent have experienced unwanted sexual advances.  - Elephant in the Valley

FotoWare's Christmas Calendar Quiz has just come to an end. From 1st to 25th of December, everyone got a chance to participate in our daily quiz from the FotoWare Facebook page. The quizzes covered various topics from basic facts about Digital Asset Management to success stories of our customers worldwide. During the campaign, we received a total of over 16,000 responses from 3,900 people across the world. We appreciate all of your engagement and support on our Christmas Calendar Quiz over the last month.

If you missed the quiz, don't worry just yet - here we reveal all the questions and answers that you wanted to know. Check out how many answers you've got correct right now! 

Being pioneers in the DAM industry we are often asked questions about image formats - specifically which one(s) users should be choosing for different purposes. While it would be convenient to reply that "one size fits all", that's rarely the case, and chances are you're going to have to juggle different formats to cater for the different channels you use to market your brand. What you will be sure to do is future-proof your content in such a way as not to limit how an asset you've produced can be reused later (think size and resolution, for example). And you definitely do not want to risk not being able to open or read certain formats in the future because they've become extinct. (Yes, these things do happen...)

We recently introduced some new features so that users can customize the look and feel of their FotoWare, to match their brand. But... Why is this important? Who does it affect? Do you really need to care about customization and branding? We break it all down for you and show you our Top 5 Customizations in FotoWare - and how you can implement them for yourselves!

In part II of our interview with French photographer, Melanie-Jane Frey, we discuss the motivations and inspirations behind her artistic work, after a 20-year career covering war, social issues and politics. Discover why Melanie considers using the right tools to be so important and how it can affect your creative process as a photographer.

Photo: German opposition leader Angela Merkel leaves UMP party head office in Paris, after a press conference with France's Interior Minister and president of France's ruling Union for a Popular Movement (UMP) party, Nicolas Sarkozy - Credit: © Melanie FREY

Melanie-Jane Frey is a French photographer, who has spent more than 20 years working as a photojournalist, with a focus on political reporting. After learning the ropes at the prestigious agency Magnum Photos, working with many distinguished photographers, Melanie-Jane embarked on a journey to tell the stories to enhance understandings of war, social issues and politics. She now devotes much of her time to her artistic work, opening her own studio - Studio Ambrotype & co. - in 2017, using old photography techniques to produce more contemporary images. Read the first part of our interview with Melanie-Jane, on her journey and experiences of working as a photojournalist, and the change of direction in her work.