Customer Page Logo Images (3)

Success Story:
The Kennel Club (UK)

How Digital Asset Management helps to automate photography workflows and protect the organization against accidentally breaching image licenses

"With images, it’s really important to have a DAM system. It’s about protecting the photographers you work with and about protecting your own commissioned content. After all, content is your brand."
 

The Kennel Club is the oldest organization that started registering pedigree dogs. It is now the UK’s largest organization dedicated to protecting and promoting the health and welfare of all dogs. Pretty much anything to do about dogs in the UK can be answered through The Kennel Club!
 

40-50,000
IMAGES UPLOADED PER YEAR 

13,000
COMPETITION ENTRIES

140,000,000
COMPETITION VIEWS ONLINE

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"Images are a big part of any business as they help sell a brand or service in today’s demanding visual world.  If you’re not using the right images for your brand or message, you may not be reaching the right customer or getting out the right communication for your business."


Heidi Hudson
Digital Asset Manager

Challenges

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"Now that we have our system in place, our DAM is doing all the work in the background, so I can then focus on other key aspects of my job. It’s helping me to sort images by file sizes and whether they have camera IPTC information included or not."


Heidi Hudson
Digital Asset Manager

Solutions

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"I can credit the success of the Dog Photographer of the Year competition because we have FotoWare to help us manage it. If we didn’t have FotoWare, then our competition would not be what it is today."


Heidi Hudson
Digital Asset Manager

Added Benefits

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