Fotoware continues to be recognized in the Gartner® Magic Quadrant™
We’re proud to announce that, once again, Fotoware is recognized in the Gartner® Magic Quadrant™ for DAM solutions. As the only Nordic vendor recognized in the report, we’ve received recognition for our workflow capabilities, industry focus and customer success.
Succeeding as a niche player
For the second time, we’ve been recognized as a niche player in the Gartner® Magic Quadrant™ for DAM solutions. This is a testament to Fotoware’s unique position and specialized approach in the marketplace. To Fotoware, being a niche player is not about limitations, rather, it signifies deep specialization, focusing our innovation and expertise on solving advanced, industry-specific challenges that generic solutions simply cannot address.
Our strength lies in delivering highly customizable DAM solutions that are engineered for organizations with complex operational requirements, such as cultural institutions, manufacturers, media houses, corporate communications teams, and even police and healthcare facilities. Built on a robust foundation, Fotoware’s platforms support seamless integrations and scalable automations that support even the most intricate content structures.
— “We’ve seen first-hand that larger organizations can’t rely on generic solutions to solve company-wide challenges, and as DAM becomes more critical to the central operations, it needs a higher degree of customization and data management capabilities.”
Having invested heavily in customer success and retention, Fotoware puts the customers at the very center of business priorities, which is reflected in Gartner’s evaluations.
Amongst the initiatives, you’ll find user-forums (like the upcoming Reimagining DAM event in Munich), an in-house team of dedicated DAM advisors, tailored care agreements, and more, ensuring that customers are continuously offered the support and inspiration they need to get the most out of their solution.
Read more: How PGS ensures full control of visual assets with Fotoware
DAM trends moving forward
In their report, Gartner® draws attention to a selection of DAM trends, including an increased need for DAMs to take on a more operational role across the organization. The challenge of a content explosion, brought forth by the rise of GenAI, is also mentioned as an area where DAMs are likely to be of increasing importance in the years to come.
Partly because of the severe increase in digital content items, software connectivity, basic editing features and workflow automation are highlighted by Gartner® as the top three DAM capabilities to look out for.
For Fotoware, this aligns well with our business objectives. Having recently launched the DAM automation tool, Flow, we’ve made workflow capabilities a key focus in the years to come. Both Fotoware Alto and Fotoware Veloz have great capabilities when it comes to workflow customization and management, and both products have been recognized for such in the latest Magic Quadrant.
Another trend presented by Gartner® is related to governance, security and compliance, as this will only be of greater importance as AI-generated content continues to flood systems and channels. Being able to efficiently and securely find, access, review and use the right content items will only get more difficult and require systems with secure, stable and scalable platforms.
— “Our aim is for Fotoware to play a central role across the entire organization, offering complete control of vast content collections, by supporting collaboration across all departments at high speed. To do this, our focus is always to ensure a robust platform that scales as business needs develop.”
