Fotoware launches end-to-end C2PA support in its DAM platform 15. Sept 2026
Fotoware in the Media: Blooloop highlights our content authenticity launch
Blooloop has featured Fotoware’s launch of Content Authenticity: Fotoware, a Norwegian software company that sells Digital Asset Management (DAM) solutions to organisations worldwide, has announced the launch of Content Authenticity, a new capability that gives organisations complete end-to-end support for the C2PA standard within their DAM platforms.
Why content provenance is becoming critical
The article explores how AI-generated and manipulated content is changing the way organizations establish trust in digital media. For museums, archives, cultural institutions, and other content owners, proving where an image or video came from increasingly requires more than a credit line or logo. Organizations need verifiable evidence of provenance, including how content was created, modified, and published.
About this article: This article is an English summary of an interview with Fotoware's CCO Radmila Stoltz originally published in Blooloop on September 18, 2026 by Charlotte Blanco Coates. Original article: "Fotoware launches Content Authenticity for complete C2PA support in the DAM". The summary on this page was prepared with the help of Microsoft Copilot and reviewed by Fotoware.
Preserving authenticity throughout the content lifecycle
According to blooloop, Fotoware’s Content Authenticity capability enables organizations to capture and preserve provenance information from ingestion through publication. Provenance data stays connected to the asset throughout its lifecycle and remains accessible to other C2PA-compatible systems and tools.
The article also highlights Fotoware’s ability to maintain the provenance chain across workflows, ensuring that proof travels with the asset even when it is shared with partners, published externally, or transferred between systems.
Built-in verification and provenance inspection
Beyond preserving authenticity data, Fotoware allows users to inspect content credentials directly within the platform. Users can view a complete history of edits, metadata changes, and other actions associated with an asset, as well as understand how AI-generated or AI-assisted processes may have contributed to the final result.
The article notes that built-in verification tools help organizations review provenance information without relying on external applications, making content verification accessible to a broader range of users across the organization.
Making provenance a natural part of everyday workflows
In the article, Janniche Engum Moe, Chief Product Officer at Fotoware, explains that provenance should become a natural and automated part of content workflows. Rather than relying on manual checks, authenticity and compliance should be maintained by the system itself.
She also emphasizes that Content Authenticity is the first step in Fotoware’s broader vision for supporting provenance and authenticity throughout the content lifecycle.
Preparing organizations for future transparency requirements
The coverage highlights the growing importance of provenance documentation as regulations such as the EU AI Act introduce new requirements around transparency and AI-generated content. Reliable provenance records help organizations demonstrate how content was created and whether AI was involved in the process.
Radmila Stoltz, Chief Commercial Officer at Fotoware, notes that provenance tracking is expected to become increasingly important in the years ahead and that organizations will come to expect their systems to preserve provenance chains throughout the content lifecycle.
Read the full article Read the coverage in blooloop: Fotoware launches Content Authenticity for complete C2PA support in the DAM.
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