Success Story: Lindex

How one of Scandinavia's biggest fashion retailers ensures fast speed-to-market and consistent branding across all platforms

"it's very easy to see and understand what images we have, and what metadata we have on our images. It's really quite visible and transparent for all users to see, so that makes it easy."
 

Lindex is one of Europe's leading fashion retailers, with over 65 years of experience in the industry. With a presence in 18 different countries, Lindex strives to keep up with global trends. The use of visual content plays an important role in showcasing their products to consumers both online and in 460 physical stores around the world.
 

130,000+
DIGITAL ASSETS

2,000+
UPLOADS PER WEEK 

4,000+
EMPLOYEES

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"every image that is shot by Lindex should have a manner that we have agreed on with marketing and sales. That is to ensure that the image quality is high, of course, but also so that you get the 'Lindex feeling' when looking at an image.”


Josephine Cederborg Wennberg
Tech Business Analyst

Challenges

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"integrations are necessary for the publication and delivery process, and the PIM integration is key. It is crucial for this whole process, so we have complete data of all our garments."


Josephine Cederborg Wennberg
Tech Business Analyst

Solutions

img-customer-success-story-quote-Josephine-Lindex
"From a technical perspective, working with these processes and integrations, and all the data flowing from one system to another, it works very well with FotoWare at the center."


Josephine Cederborg Wennberg
Tech Business Analyst

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