Women at Fotoware, March 2026.
Women shaping the future of technology at Fotoware
Understanding how technology is used in the real world
Building meaningful technology happens when it fits naturally into the work people do every day.
At Fotoware, customer-facing teams spend a lot of time understanding how organizations manage content in practice. Newsrooms, healthcare providers, public sector institutions, and global businesses depend on digital asset management to handle critical workflows. When systems work well, they simplify complex processes and allow teams to focus on their core work.
For Nina Metzger, Customer Success Lead at Fotoware, the impact of this technology becomes especially clear in day-to-day conversations. Seeing how deeply Fotoware’s Digital Asset Management platform is embedded in customers’ workflows is a constant reminder that this is not just software, but an essential part of how many organizations operate.
Helping customers manage business-critical image workflows more smoothly, securely, and efficiently is what makes the work meaningful.
— We’re often the closest link between the platform and real-world use. Every project is an opportunity to improve something — usability, clarity, performance, or relationships. I help customers build a DAM that becomes a central piece of their ecosystem, connecting teams, tools, and processes. Listening carefully is one of the most powerful tools in tech.
— “Building great technology today means asking better questions. Who are we building for? What problems are we solving? How will this decision scale? Diverse perspectives sharpen those questions - and improve the answers.”
Connecting strategy with real customer needs
Growth in technology companies is often measured in numbers, but sustainable growth depends on understanding people.
The commercial team at Fotoware focuses on how technology fits into different industries and markets. Organizations use digital asset management in many different ways, and recognizing those differences helps ensure that solutions remain relevant and useful. Successful strategy comes from understanding those needs deeply and building technology that supports them.
For Radmila Stoltz, Chief Commercial Officer at Fotoware, the pace of technological change creates significant opportunities, but only when growth is guided by real customer needs.
Her focus is on ensuring the company expands in ways that genuinely serve the organizations using its platform, rather than simply chasing revenue targets. Understanding how different industries operate, and how their needs vary across markets, helps shape strategies that go beyond numbers and instead support long-term value for customers.
Leadership with equality at the core
For Fotoware CEO Anne Gretland, diversity and belonging are essential parts of building a strong technology company, not just as a metric but as a core leadership principle.
Organizations make better decisions when different perspectives are present and when people feel confident contributing their ideas.
Creating that kind of environment requires intentional leadership and a culture where open discussion is encouraged.
Read more: Inclusive leadership in practice - 6 principles at Fotoware
Shaping what tech looks like next at Fotoware
For all of us at Fotoware, diversity is an ongoing commitment to building an inclusive tech company where women contribute, lead, and help shape the future of technology.
Nearly half of Fotoware’s employees are women, with equal representation in leadership roles. That balance is intentional. Not because diversity is a trend, but because innovation is flourishing, empowerment improved, and better technology is built when different perspectives are part of the conversation from the start.
Read more: Celebrating 30 years of Fotoware’s culture and values
On International Women’s Day 2026, we’re celebrating the women across Fotoware who help shape the future of Digital Asset Management through their work.
Because the future of tech will be shaped by the people creating it today and by the impact they choose to make.
