By Bettina Berntsen On January 22, 2020

What Our Readers Liked the Most - Top Content Pieces of 2019

As we’ve entered a new year, and even a new decade(!), we’ve taken the opportunity to look back on 2019 to learn more about...


( read 5 min)

Topics: Customer Stories, Content Marketing, Working with DAM

By Alex Kronenberg On January 8, 2020

Why Consistency is Essential for Building an Iconic Brand (Interview)

Keld Strudahl is a sports marketing and sponsorship expert. After almost two decades working at Carlsberg as Marketing...


( read 8 min)

Topics: Content Marketing, Leadership,

By Alex Kronenberg On December 18, 2019

How Consistent Branding Helps to Attract Sponsors for Women's Football

In July 2019, the top division of Danish women’s football celebrated its relaunch, almost 2 years after the national team was...


( read 12 min)

Topics: Content Marketing,

By Bettina Berntsen On December 11, 2019

Digital Asset Management for the Marketing and Communications Department

We know that Digital Asset Management might be an unknown term to many marketers and communications people, although it really...


( read 9 min)

Topics: Content Marketing, Working with DAM,

By Alex Kronenberg On October 23, 2019

How Honeypot went viral for under $100... and did it more than once!

Going viral is often considered the holy grail for marketers and content creators. Generating mass exposure for relatively low...


( read 6 min)

Topics: Content Marketing,

By Alex Kronenberg On October 2, 2019

The Importance of Automation, Consistency, and Diversity for Pracedo [Interview]

At FotoWare, we believe in championing diversity to bring out the best in our industry, our business, and our people. We...


( read 11 min)

Topics: Content Marketing, Diversity,

By Alex Kronenberg On September 4, 2019

Building Meaningful Brands and Making an Impact in Women's Football [Interview: Xavi Bové]

Women's football is currently experiencing extraordinary growth in the wake of hugely successful international tournaments...


( read 9 min)

Topics: Content Marketing, Diversity,

By Olav Andreas Frenning On August 28, 2019

Why Folders Suck at Organizing Content for Teams

One picture among a thousand others In a folder neatly stored with hundreds of others On a shelf in a storage room with...


( read 10 min)

Topics: Content Marketing, Working with DAM,

By Alex Kronenberg On August 21, 2019

Building Global Brands with Sports Influencers [Interview: Michael Joustra]

How can you work with influencers to grow your brand, encourage visitors to your e-commerce store, and increase sales? If...


( read 10 min)

Topics: Content Marketing,