21 Nov 2018

5 Things to Think About when Creating High-Quality Content

Picture of Bettina Berntsen Bettina Berntsen

When focusing on frequency goes at the expense of quality.

If you’re working after the Inbound Marketing Methodology, you soon learned that you must publish content frequently to attract your buyer personas to your site, and for them to convert so you can guide them through the marketing funnel. How do you solve the frequency-high-quality-puzzle?

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14 Nov 2018

Why Visuals are Key to Content Marketing and Business Growth

Picture of Bettina Berntsen Bettina Berntsen

The world is visual - and people won't buy products they can't see. With high quality displays on everything from mobile devices to televisions, image and video quality is more important than ever in promoting your brand and product.

In our infographic, you can see why you should invest in high-quality visual media to reach your potential customers.

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17 Oct 2018

How to Succeed with Google Display Advertising

Picture of Radmila Milenkovich Radmila Milenkovich

Before we begin, what is Display Advertising? ‘Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio, and video to communicate an advertising message’ Marketing Land.

Every advertising campaign starts with a long list of desired goals often coming from the top. The process of getting a nice targeted message can be lengthy and involve multiple drafts of the visual. So how do you succeed with display advertising?

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12 Oct 2018

Why Image Rights and Metadata are Becoming Mainstream... and What That Means for You!

Picture of Alex Kronenberg Alex Kronenberg

Google recently announced that information about copyright and author credits will be shown in Google images, thanks to a collaboration with international photo standards organizations, IPTC and CEPIC. This move is extremely positive for the industry, bringing greater awareness of metadata into the mainstream and can help to educate consumers about the rules around content creators' intellectual property, image ownership, licensing, and rights management.

(Photo by JD Gipson on Unsplash)

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30 Aug 2018

Top 5 Podcasts You Need to Listen to!

Picture of Alex Kronenberg Alex Kronenberg

Here at FotoWare, we love a good podcast. Whether you want to find a way to constructively pass the time on your daily commute, or simply listen to something interesting around the house, podcasts are a great way to further your knowledge and learn while you multi-task. So, we thought we'd share with you our 5 favourite podcasts related to all things business, marketing and innovation. Go ahead, give them a listen, and let us know which you enjoy from our selection!

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11 Jul 2018

How to Score Goals of Creative Content Marketing

Picture of Eunbyeol Koh Eunbyeol Koh

As Content Writer at FotoWare, Alex shares with us inspiring talks with professionals and influencers from various industries, as well as 'behind the scenes' stories about our customers. A football-lover Alex is here to reveal more about his role and tips for creative thinking through a football match. Let the game begin!

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1 Jun 2018

How to Take Advantage of LinkedIn and Improve Your Business

Picture of Alex Kronenberg Alex Kronenberg

Ben Bradbury is VP Marketing at Glisser, and heads up the company’s US division. Over the last two years, Ben has found great success through the power of LinkedIn with his content capturing the interest of thousands of professionals on the platform. His success has led to him being ranked 4th on the Gentlemen's LinkedIn Influencer 2018 Watchlist, among a host of recognizable names.

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30 Nov 2017

Building a Consistent Brand

Picture of Radmila Milenkovich Radmila Milenkovich

We already know that organizing our online content can help boost SEO and social media shares, but did you know it can also impact your brand?

That's right. If your content isn't well-organized, it can negatively affect your brand's integrity. Keeping your brand cohesive is important for building customer trust and recognition.

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