2 min read

FotoWare partners with Inriver PIM for streamlined e-commerce operations

FotoWare partners with Inriver PIM for streamlined e-commerce operations


DAM and PIM integration through the FotoWare and Inriver partnership enables users to seamlessly connect their central content hub with product data, ensuring faster time to market and brand consistency in all channels.

FotoWare, a global pioneer and innovator of Digital Asset Management (DAM) solutions, has partnered with Inriver, a PIM (Product Information Management) solution provider, to enhance customer experience for retailers and manufacturers. 


Transforming to an omnichannel approach with FotoWare DAM and Inriver PIM integration

The face of retail and manufacturing is rapidly changing. Modern-day retailers and manufacturers need to transform to an omnichannel approach to deliver the frictionless brand experiences their customers are looking for. With the content hub around a DAM solution, retail and e-commerce companies can store and manage marketing materials, product images and more. The power of DAM and PIM is the ability to manage both product data and product-related digital assets at the same time.



“I am very excited about the Inriver and Fotoware partnership. This gives our joint customers the best of both worlds: While Inriver PIM handles product information, FotoWare DAM handles all the digital assets. When integrating the Inriver PIM and FotoWare DAM, you get easy access to all necessary information in one user-friendly DAM system with automated processes built on smart workflows,” says Cathrine Wessel, Business Development Manager & Retail Evangelist at FotoWare.
One single source of truth for all PIM and DAM assets drives operation efficiency and improves inventory accuracy. With full control of your images, content and information metadata, you can launch product lines quicker than ever before. This also drives revenues by delivering the right information at the right time – when consumers need it most.

“By having one master location for all kinds of product information and media assets, you can provide customers with high-quality and timely product information as well as a consistent brand experience across all touchpoints,” says Truls Starckjohann, Head of Business Development at FotoWare. “We look forward to delivering an even better customer experience through the partnership with Inriver.” 



How Lindex achieved faster time to market with DAM and PIM integration 

Discover how Lindex, one of Europe’s leading fashion companies, successfully secured file quality and streamlined efficiency in team collaboration through integrating their DAM with their PIM: How did Lindex increase speed to market with the FotoWare DAM solution?


About Inriver

Inriver empowers organizations to deliver revenue-driving product information at every touchpoint. Inriver’s Digital-first PIM™ enables organizations to bring compelling product stories to life for highly customized purchases, obtain actionable guidance on what influences buying decisions, and quickly adapt to put insights into action. Inriver helps B2B and B2C organizations turn product information into strategic assets to drive revenue for over 1,600 brands and 700 customers globally. Headquartered in Malmö, Sweden, inriver has offices in Amsterdam, Chicago, Davao, London, Manila, Munich, and Stockholm. For more information, visit www.inriver.com

About FotoWare

FotoWare is a Norwegian software company that enables businesses and organizations with complex workflow needs to efficiently store, manage, distribute, and re-use digital files. With more than 25 years of experience, FotoWare is a world-leading provider of Digital Asset Management (DAM) and content management solutions with more than 1,400 customers in 40 countries around the world. FotoWare has employees of more than 29 nationalities and has a strong presence in Europe, the US, and Australia. 
With international customers and a fast-paced work environment comes a demand for business conduct, compliance, and responsible behavior, and we're proud of our efforts to ensure a high level of diversity, equality, and sustainability within our organization.


Join us at PIMpoint Europe 2023!

FotoWare is excited to be a part of Inriver's PIMpoint Europe 2023, May 9 in Malmö, Sweden. As the largest PIM-focused event in the world, the PIM community from a range of industries and backgrounds will come together to engage, share ideas, get market insights and learn how to grow business and succeed with PIM. 



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