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According to Gartner’s 2019 Marketing Technology Survey, software integrations are among the top three challenges to marketing technology effectiveness. Additionally, Gartner claims that we are experiencing an increased interest in point solutions, with high performing brands preferring these over large integrated solutions. This suggests that the brands who utilize their marketing technologies the best are likely to rely on intelligent integrations to get the most out of their independent software.
As a Digital Asset Management software provider present in a wide range of industries – from Media & Entertainment to Retail & Manufacturing, and Police and Law Enforcement – integrations are incredibly important to us and our users. When you have a large stack of different solutions that don’t speak to each other, the overall Return on Investment (ROI) of those solutions may be significantly lower than intended. Therefore, it's important to make sure that any software solutions you use have a wide range of APIs so that you can use them most efficiently with integrations and plugins to other programs.
Plugins are extensions between two pieces of software that enable you to use external features from one program within another. These are particularly important for users who spend a lot of time working with content creation, as it enables them to work with their visual files directly from the programs they use every day - like PowerPoint and InDesign. Often, these users will be marketers, and the plugins to Adobe Creative Cloud, Microsoft Office, the CMS, and PIM solutions are undoubtedly the most crucial.
Using plugins should be simple - the aim is to save time after all! In FotoWare, once you have installed the extension you want (whether through us, or through our technology partner CI HUB, who delivers the Adobe Extension), you will see the FotoWare logo in the program which provides a shortcut to all your files. After finding and choosing the file you want, you can choose your desired dimensions before inserting the file into your selected program.
In short, the plugins eliminate the need for constantly flicking between different windows, and downloading files from one program, and uploading them into another. It enables you to have all your content easily available in just a matter of clicks.
One of the main motivations of investing in a DAM is to save on time that is related to file management. This should not be limited to storing and organizing your assets, but also include working with them effectively within your favorite programs.
For example, if you are putting together a PowerPoint presentation, your DAM should enable you to save as much time on this task as possible. The same goes for when you work in, for example, InDesign, where you often need to use assets from your DAM and would save a lot of time by having these constantly available within the program. Simple tasks, like inserting the right logo, can take a lot more time than needed if the logo needs to be located and downloaded first. Additionally, your hard drive can become overloaded quite quickly if you find yourself downloading every asset before use.
Using the FotoWare and CI HUB plugins is therefore not just about convenience, but by saving both time and space, you can also save money.
At FotoWare, we have several integrations to choose from, here’s an overview of our most popular ones:
If you want to see how you and your team could benefit from a DAM with integrations to all your favorite programs, feel free to book a noncommittal meeting with us - we'd love to show you!
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