<img src="https://ad.doubleclick.net/ddm/activity/src=10024890;type=invmedia;cat=front0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1?" width="1" height="1" alt=""> Fotoware and Picturepark unite under one brand and one website
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Fotoware and Picturepark unite under one brand and one website

15. October 2025 Miriam Eirin Hiorth Johnson

As part of bringing Picturepark and Fotoware together under one brand, we are uniting our websites picturepark.com and fotoware.com, so that fotoware.com becomes the central home for product information, resources, and updates.

The Picturepark Content Platform, now renamed Fotoware Alto, remains a cornerstone of our product portfolio, serving organizations that need structured metadata and omnichannel content distribution.

 

Read more: Fotoware Alto and Fotoware Veloz - new names for our DAM solutions

 

A stronger future together

When Fotoware acquired Picturepark in 2022, the goal was clear: to combine two powerful approaches to digital asset and content management into a stronger product offering. This vision has taken shape.

Fotoware Alto continues as a strong headless, structured metadata platform designed to support complex digital ecosystems - from a central content hub and advanced automation to structured content reuse and omnichannel delivery.

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Bringing everything together on fotoware.com

To make it easier for you to find what you need, the picturepark.com website will be united with fotoware.com in November 2025. This ensures all Fotoware products and resources are accessible from a single destination.

Here’s where you will find key resources:

 

Important note: This transition affects only the commercial website on picturepark.com. The Fotoware Alto (Picturepark Content Platform) environment (incl. URLs) will remain unchanged and fully accessible on the picturepark.com domain.

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Fotoware Alto: continuing the legacy, building the future

Picturepark has always been recognized for its expertise in structured metadata, master data management, and content distribution across systems. That legacy not only continues but grows stronger under the name Fotoware Alto.

The name “Alto,” derived from the word “altitude”, reflects the platform’s mission: giving organizations a higher perspective and greater control over how content and data are managed and connected.

From our offices in Baden, Switzerland, the Fotoware Alto team is actively building the future of the platform with a focus on innovation, scalability, and customer success. We are continuing to invest in our team, our technology, and our customers, ensuring that Fotoware Alto reaches even greater heights in the years to come.

Thank you for being part of the journey

We are proud of the legacy of Picturepark and the future of Fotoware Alto. Thank you for continuing this journey with us. We’re committed to delivering the innovation, reliability, and excellence you expect, and we look forward to what we will achieve together.

Frequently Asked Questions (FAQs)

Will anything happen to my Fotoware Alto DAM solution on the picturepark.com domain?

No. Only the marketing website is moving. The URL to your Fotoware Alto solution remains unchanged.

 

Where will release notes be published?

All release notes will be available on learn.fotoware.com from November 11.

 

Do I need to update any bookmarks?

Yes, if you have bookmarked Picturepark.com pages for product information, documentation, release notes, or news, we recommend updating them to the new fotoware.com links (see above).

We’ll set up redirects from picturepark.com, but updating your bookmarks ensures you always have the most direct and reliable access.

Read more about Fotoware Alto