The Financial Times is the world's leading business publication, operating globally with offices in London, New York, Hong Kong and Manila, to name a few. Previously, they had been using a system with a limited user-base, extreme latency problems, and issues with image rights. Discover how they solved these issues using a web-based DAM and halved support costs.
Featured Image by Luca Micheli on Unsplash
Name: Financial Times
Industry: Media - Business & Finance
Organization Size: 2,000+ employees
Circulation: 185,747 (Print); 740,000 (Digital)
DAM Function: Media & Publishing
Return on Investment: Support costs reduced by 50%
The Financial Times had a DAM system with a user-base that was limited to about 30 people. It was a desktop application which had massive latency problems, and staff in Hong Kong and Manila couldn’t use the system while staff in London could. It took up to 15 minutes to upload an image and was a source of great inefficiency.
The main users of the DAM was the picture desk and the journalists. The old process was unnecessarily labored, requiring multiple people to be involved for a simple task. When a journalist requested a picture for an article, the picture desk would find it, send it into the content management system, send the journalists the ID, and they would then put the image into the article.
As a result of these challenges, the Financial Times looked for a web-based DAM that could be accessed from anywhere the world. It was also important that the system was easy to install, easy to use, and could be rolled out to as many people as possible.
Photo by Matthew Guay on Unsplash
With a FotoWare DAM, the Financial Times have expanded the ability to source images from some users in our London office to about 150 people in offices throughout the world. People can choose their own images easily, put them into our content management system and use the images. It has democratized the whole workflow system.
"Now, the journalists can also search the DAM for a picture and send it straight into our content management system and use it themselves."
When the Financial Times introduced the new DAM system, they also wanted to sort out issues with image rights, which had also been challenging. Now, when they use images from Getty they know whether they can syndicate them or not and whether they can use them on social media or not. Before, nobody really knew what rights there were for using images in the old system, but now all employees can easily find out what rights they have for every single image.
The user-base limited the use of the old DAM system within the Financial Times, but the scalability of the FotoWare solution has enabled it to be rolled out to other publications connected to the Financial Times. Social media is a big player in addition to editorial, and the Financial Times' sister publications, Investors Chronicle and FT Adviser, also now use the system for this as well.
"More users are using the system, and more pictures are being published per month".
The Financial Times decided on a FotoWare Digital Asset Management solution on Amazon Web Services as they already used the services company-wide, so it was easy to get started - usage of the old system dropped as soon as they launched the FotoWare solution, and had completely stopped after 3 months.
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