Reimagining DAM 2026 - Partner Conference Agenda and speakers
Have a look at what to expect and discover key topics
- calendar_month 17-19 March 2026
- location_on Microsoft Deutschland, München, Germany
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An agenda dedicated to DAM
The agenda is fully dedicated to the future of Digital Asset Management, featuring topics such as corporate compliance, AI, workflow automation, and industry-specific challenges.
As a Fotoware partner, you’ll enjoy full access to the two main conference days (March 18–19) plus an exclusive pre-event designed specifically for our partner community. The pre-event on March 1 includes in-depth discussions on Fotoware’s strategy and product roadmap, opportunities for closer collaboration, and inspiring presentations from other partners. Lunch and dinners are complimentary, giving you plenty of time to network and connect.
Agenda Tuesday, 17 March
11.00: Doors open
11.30: Fotoware Strategy
An introduction to the Fotoware strategy, tailored for the partner community.
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Anne GretlandCEO at Fotoware |
12.00: Fotoware Product - Partnering for Growth
Get the first look at the Fotoware Product Roadmap for 2026 and beyond.
Janniche Moe
CPTO at Fotoware
Andreas Gnutzmann
Principal Product Manager at Fotoware
12.30: The Partner Ecosystem for the Future - new Partner Strategy
Radmila Stoltz
CCO at Fotoware
Cathrine Wessel
Head of Partner Ecosystem at Fotoware
Ove Høgås-Evensen
Head of Law Enforcement, Defense and Healthcare at Fotoware
13.00: Lunch
14.00: Reimagining yourself as a Partner
Oliver Häuser
Chief Service Officer at DAM United
14.30: Reimagining your Partner Strategy - Panel Discussion
Faisal Mahmood
CEO and Co-Founder at Medialogix
Garry Armes
Service Delivery Manager at Medialogix
Andreas Fink
Board of Directors at DAM United
Cathy Mulhall
Project Manager at Pivotal
15.45: AI done differently
Felix Klier
CEO at T3K.AI
16.15: AI & DAM in the future - hype or fact? - Group Discussion
17.00: Closing remarks
19.00: Dinner & Partner Award Ceremony
Join for the dinner and our Partner Award Ceremony.
The dinner is complimentary for partner summit attendees. If you're signed up for the event, but not able to join, please let us know at least 1 week in advance.
Agenda Wednesday, 18 March
10.00: Doors open
10.30: The Future of Fotoware - Anne Gretland, CEO, Fotoware
Join for an inspiring and forward‑looking keynote uncovering how Fotoware will continue empowering organizations to securely control their content workflows with speed and precision.
Anne will share how Fotoware, in a rapidly evolving digital landscape, is challenging the market with focus on scalability, trust, and automations.
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Anne GretlandCEO at Fotoware |
11.00: The Vision for Fotoware Products - Janniche Moe, CPTO, Fotoware
Organizations face major changes in how they handle and trust their content. As the amount of content grows and AI speeds up creation, it’s more important than ever to manage everything efficiently and make sure it’s authentic.
At Fotoware, we’re transforming our Digital Asset Management systems to help you meet these new challenges. We’re building smarter automation, stronger security, content authenticity, and a foundation designed for the future, so your content workflows are easier, safer, and ready for what’s next.
Learn more about the Fotoware Product Roadmap for 2026 and beyond.
Janniche Moe
CPTO at Fotoware
12.00: Lunch
13.00: Break-out sessions
Interactive break-out sessions with DAM users from your industry.
Media & Entertainment

Join this fast-paced breakout with leading media houses and publishers, where we explore how media organizations are transforming the way they create, manage, and distribute content.
In this session, you’ll:
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See how Flow and Fotostation in SaaS enable connected workflows that unlock real newsroom speed and flexibility - with live demos and real-world use cases
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Explore C2PA and Content Authenticity, including digital watermarking and practical approaches to building audience trust at scale
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Learn how leading publishers have moved from on-premises to cloud, what they simplified, what they gained, and how they measured success
Media has been in our DNA from day one. Find out where we’re taking it next.
Precision Manufacturing

This dynamic, hands-on session is designed for teams who want to manage, protect, and accelerate content workflows at scale. We’ll explore how modern DAM practices, APIs, and integrations can unlock new levels of speed, trust, and efficiency across complex system landscapes.
In this session, you’ll explore:
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Key industrial and manufacturing trends shaping DAM requirements
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The current state of integrations and connectors, including Azure AI Vision and DeepL
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Learnings from large-scale integration projects: what worked, what didn’t, and why
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How smarter workflows and automation can increase ROI and reduce manual effort
Through practical demos, real-world examples, and peer exchange, you’ll leave with clear actions, proven patterns, and fresh inspiration to reimagine your DAM.
GLAMs (Galleries, Libraries, Archives & Museums)

This session is designed for museums, archives, and cultural institutions looking to explore current trends, practical strategies, and best practices for modern digital collection management. We’ll explore how smarter DAM practices can deepen knowledge, strengthen storytelling, and future-proof digital preservation
Agenda highlights include:
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Master data & integration strategies
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Storytelling: turning collections into engaging digital experiences
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IIIF as an industry standard for modern collection sharing
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Case study: how digital collection management can be streamlined in practice
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Roundtable: practical challenges and shared solutions for daily work
You’ll leave with fresh inspiration, concrete ideas, and new connections to help build more intelligent, resilient digital ecosystems that support preservation, access, and engagement.
Law Enforcement & Defense

This closed, peer-focused session brings together professionals from Law Enforcement and Defense to discuss how technology can support secure collaboration, trust, and public safety.
You can expect:
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Best practices for evidence tracking and preventing tampering
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Perspectives on the future of AI in digital forensics
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Insights into integrating forensic systems and DAM
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A real-world workflow showcase from a leading European police force
Governance, Compliance & User Adoption

Reimagining DAM means not only modernizing technology, but also rethinking how teams govern, use, and trust the system.
This session focuses on practical frameworks for elevating governance, strengthening compliance, and driving meaningful user adoption to ensure your DAM evolves with your organization.
Together, we’ll explore:
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How strong governance models, roles, and processes shape a reliable DAM ecosystem
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How legal and rights-management requirements influence metadata, workflows, and distribution channels
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Practical strategies to drive user adoption, refine user journeys, and improve day-to-day workflows
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How tools like Flow, Fotostation, and AI support smarter, more efficient ways of working
You’ll leave with practical approaches to increase adoption, reduce risk, and turn DAM into a trusted, high-performing part of your organization’s digital operations.
17.00: Workflows Powering Tomorrow’s Organizations - open to all attendees

Discover how modern asset workflows are redefining what’s possible in Digital Asset Management.
This session showcases real‑world examples of automation, intelligent orchestration, and cross‑team collaboration: workflows that form the beating heart of today’s most dynamic organizations.
From fully automated camera‑to‑distribution pipelines in media houses, to DAM‑powered bridges between archivists and marketing, to GDPR‑ready governance models that preserve both trust and speed.
Join us to explore how metadata‑driven rules, smart portals, and evolving governance requirements are shifting DAM towards intelligent flow. Prepare to be inspired by what happens when workflows actually work for you.
Hear from:
Florence Froidevaux
System Architect at Munch Museum
Line Falk
Principal Consultant Analytics/GDPR at Equinor
Craig Daniel
SNS Group
Angelica Cordova
Power User / Journalist at Sebrae
The session is open to both existing Fotoware customers and invited externals.
19.00: Dinner & Award Ceremony
Join for the dinner and our Customer Award Ceremony, where we will celebrate customers in three categories:
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Innovation Leader
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Society Impact Champion
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DAM Community Hero
The dinner is complimentary for all event attendees. If you're signed up for the event, but not able to join, please let us know at least 1 week in advance.
Agenda Thursday, 19 March
09.00: Doors open
09.30: Keynote - Anne Gretland, CEO, and Janniche Moe, CPTO
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Anne GretlandCEO at Fotoware |
Janniche MoeCPTO at Fotoware |
10.00: Why Trust will Define the Future of Content Operations - Kristina Huddart, DAM Consultant
How does the future of content operations look?
As AI accelerates content creation and regulatory, security, and authenticity pressures intensify, DAM is rapidly becoming the new source of truth in a fragmented world.
In this session, author of the annual "State of AI in DAM & Content Operations" research, Kristina Huddart, explores how organizations can reimagine their people, processes, and platforms to build secure, resilient, and AI-ready content ecosystems.
Kristina Huddart
Consultant & DAM Specialist
11.00: Understanding the DAM market of tomorrow
- Jacob Blomgren, Director of Technology Business, EY-Parthenon
- Aksel Skaar, Engagement Manager, EY-Parthenon
What will define the next era of Digital Asset Management?
In this keynote, Jacob Blomgren and Aksel Skaar share their experience from the DAM space and introduce a practical framework for understanding today’s market dynamics: from workflow complexity to governance and control requirements across industries.
Jacob and Aksel will explore the key non-AI developments shaping the market, followed by a focused deep dive into the impact of AI: how it is transforming customer expectations, competitive landscapes, and how DAM providers must adapt to stay relevant in the years ahead.

Jacob Blomgren
Director Technology Businesses, EY-Parthenon

Aksel Skaar
Engagement Manager, EY-Parthenon
11.30: The Future of DAM - Panel Discussion
DAM is evolving from a static repository into a dynamic orchestration hub powering the entire content lifecycle.
In this forward-looking panel, leading industry experts explore how the DAM market is shifting: driven by increasing workflow complexity, stronger governance and compliance demands, the rise of trust and authenticity in the AI age, and growing requirements around security and sovereignty.
Join us for a strategic discussion on what will define the next era of Digital Asset Management and how organizations can prepare for it.

The Panel:
Frédréric Sanuy - Panel Lead
Owner of DAM News, CEO & Co-Founder at Activo
Jacob Blomgren
Director & Strategy Consultant at EY-Parthenon
Kristina Huddart
DAM Expert & Consultant
Tia Smart
Sr. Principal Analyst at Gartner & lead author of the latest DAM Magic Quadrant
Janniche Moe
CPTO at Fotoware
Timo Faber
DAM Expert & Consultant
12.00: Defining the future of Content Authenticity with industry standards - Brendan Quinn, Director, IPTC
Join Brendan Quinn as he explores the advancements in Content Authenticity and emerging standards for media provenance. He’ll share insights on the growing adoption of C2PA, innovative AI opt-out solutions, and reveal how these breakthroughs are shaping DAM workflows and paving the way for a future built on trusted content.

Brendan Quinn
Managing Director at International Press Telecommunications Council (IPTC)
12.30: The Future of Knowledge with Content Authenticity - Panel Discussion
In a world flooded with information, misinformation, and AI-generated content, how do we secure trust in digital knowledge?
This panel brings together leading voices to explore how Content Authenticity, verification technologies, and transparent workflows are reshaping knowledge management.
Join us as we follow the journey of an asset from a photographer capturing it to metadata standards, digital watermarking and DAM. We will discuss emerging standards, and what organizations must do to ensure their content remains credible, traceable, and trusted.

The Panel:
Kevin Coombs
Pictures Production Editor at Reuters
Brendan Quinn
Managing Director at International Press Telecommunications Council (IPTC)
Mathieu Desoubeaux
CEO & Co-Founder at Imatag
Richard Shepherd
Senior Product Marketing Manager at Canon Europe
Stephane Dayras
Professional Services Manager at Fotoware
13.00: Lunch
14.00: The future of AI - Azure Cognitive Tools today and in the future - Matthias Seil, Solution Sales Lead, Microsoft
Get ready for an inspiring session with Matthias Seil as he explores how Azure’s cutting-edge Cognitive Tools are shaping the future of artificial intelligence.
Discover how Microsoft’s Responsible AI principles - fairness, reliability, privacy, security, inclusiveness, transparency, and accountability - are driving innovation and trust in AI solutions.
Learn how organizations can harness Azure’s powerful AI capabilities and strong governance to accelerate innovation, automate processes, and modernize workflows.

Matthias Seil
Solution Sales Lead, Microsoft
14.30: UEFA Photography: from camera to user in less than one minute
Go behind the scenes of UEFA’s high-performance image workflows: from the moment the photographer captures the shot on the field to when the image is edited, tagged, approved, and delivered to users worldwide.
Discover how every step in between is optimized to enable near real-time distribution when speed is of the essence.
Kim Evans
Digital Image Coordinator at UEFA
Fernando Santamaria
Digital Image Manager at UEFA
15.30: The future is safer in the cloud: Microsoft Security, Sovereignty & Trust - John Haist, Security Specialist, Microsoft
In an increasingly turbulent global landscape, where cyber threats, geopolitical uncertainty, and regulatory pressures continue to rise, organizations are rethinking what true security looks like. In this session, John Haist, Security Specialist at Microsoft, will uncover why the future of secure operations lies in the cloud, not on‑premises.
John will explain how Microsoft designs, operates, and continuously hardens its global cloud infrastructure to meet the world’s most demanding security, reliability, and compliance requirements. He’ll demystify the layers of protection built into the Microsoft Cloud, from physical datacenter security and intelligent threat detection to zero-trust architecture.
John will also explore the accelerating demand from governments and enterprises to keep data within specific borders or jurisdictions, and how Microsoft responds with sovereign cloud regions and policy controls. Whether you’re evaluating cloud migration, modernizing critical workloads, or navigating evolving regulatory requirements, this session will offer a strategic, practical look at how Microsoft Security helps organizations operate more securely, more resiliently, and with more trust.
John Haist
Technical Security Specialist, Microsoft
16.30: Closing remarks
Venue - Microsoft Germany
Microsoft Deutschland in München, Germany
The event takes place at the Microsoft Experience Center in München. München is a sophisticated and well-connected city that seamlessly combines tradition with innovation, with acclaimed museums, historic sites, and renowned Bavarian cuisine - while also being a leading economic hub in Germany, featuring excellent public transport, convenient access via Munich International Airport, and a broad selection of accommodations.
- map Venue address: Microsoft Deutschland, Walter-Gropius-Straße 5, 80807 München, Germany
Questions?
Reach out to our team any time at fotowaremarketing@fotoware.com.












