"Everything is optimized: So the moment a picture arrives in our working environment in FotoWare it has the proper metadata coming from WHATS'On, which is very useful and is also a big timesaver in the intake of the pictures." - Kris Verschooten
With a massive media library, employees at VRT experienced difficulties in finding the right content at the right time. Without a central system in place, digital assets ran the risk of being stored at places that were cumbersome to find, forcing employees to spend an unnecessary amount of time looking through different folders or asking around in order to find the right files.
Image: © VRT – Geert Van Hoeymissen
Due to its size, VRT needed a system that would enable employees to easily know which files to use and how to use them. Explaining this in person or through individual chats and emails was too inefficient, and not ideal for their dynamic marketing strategy.
Image: © VRT - Ruby van der Kooij
Like most other broadcasters, VRT needs to share content with external parties - such as media outlets, partners, stakeholders, and more - on a regular basis. Before implementing FotoWare, the process of sharing files with externals was cumbersome, since the online press archive was lacking functionalities for fast search and approval. A lot of external distribution was also done through emails and chats, oftentimes relying on solutions such as WeTransfer to get the job done. This meant a lot of time being spent on downloading files from one system only to upload them to another.
Image: © VRT
By implementing FotoWare and integrating it with their other solutions, VRT managed to build a centralized ecosystem for their content, ensuring a single source of truth across the entire organization. Through metadata governance and a holistic setup with multiple archives, employees at VRT can now easily find the right files when needed.
By using customized markers, VRT employees can easily see important information concerning a file when viewing its thumbnail. This makes it easy to communicate internally how the different assets should or shouldn’t be used. The brand experience teams, for example, can easily show other employees which images are preferred for marketing purposes.
Image: © VRT – Ruud Swinnen
With FotoWare, VRT is able to efficiently share large batches of content with externals using the album functionality. Eliminating the need for manual downloads and uploads of files. Additionally, they’ve set up a separate archive designated to the press, where journalists and easily browse and download approved content on their own initiative.
Image: © VRT - Frank Temmerman
By integrating the FotoWare DAM solution with their Broadcast Management System WHATS’On, VRT is able to automatically synchronize all the information in WHATS’On with the assets stored in FotoWare. This means, that if some information related to a specific show is changed, the asset is automatically updated in FotoWare, drastically decreasing the manual workload.
Image: © VRT – Thomas Geuens
VRT has a lot of content available on-demand through different telecom services. These can be films, tv shows, or other programs, and they are all represented with relevant images that need to be branded with the correct channel logo. Through a custom integration with their video-on-demand service, every picture used for this purpose is automatically watermarked upon publishing.
Image: © VRT - Jonas Leupe
Oftentimes, there are external stakeholders included in the production processes who need to approve images before they can be used for storytelling or marketing. Such processes can be time-consuming if done manually, but with the FotoWare DAM, VRT can easily ask for external approval using shareable albums, and mark the files' status using markers.
Image: © VRT
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