Anne Gretland (CEO at Fotoware) and Hilde Nielsen (Head of Marketing & Communicaiton at Fotoware).
Fotoware accelerates global brand strategy with new Head of Marketing
Welcoming an experienced marketing expert to the team
The driving force behind our achievements is and has always been our people. Fotoware would never be where it is today without our strong culture - a culture that gives people the ability to learn and grow, and to influence our success as a company.
Read more: Celebrating 30 years of Fotoware’s culture and values
I have always believed that one of the core pillars of leadership is empowering people. To build an inclusive workplace where ambition and care go hand in hand has been close to my heart throughout my career. It matters to me because when people feel valued, supported, and trusted, they not only thrive themselves, but they also make the company thrive as a whole.
This we observe every day at Fotoware. Over the past few years, the share of women in the management team, and across the company has grown from 20 percent to nearly 50 percent. We prioritize a positive and inclusive workplace culture, strong leadership skills, professional training, personal development, and extended health benefits for employees.
To support the next stage of growth, and further strengthening our global brand, we welcome Hilde Nielsen as Head of Marketing and Communication as part of our leadership team. Hilde joins us from Semine, one of the fastest-growing SaaS businesses in the Nordics, and brings with her extensive experience from Microsoft and high-growth technology environments.
— “When digital and AI-generated content grows explosively, structure, control, and authenticity become essential. Fotoware is uniquely positioned to deliver on this need, and I look forward to contributing to the company’s continued growth journey.”
— “With Hilde on the team, we strengthen our ability to build an internationally recognized brand. She brings experience from both global technology companies and Nordic growth companies and will be an important resource in Fotoware’s position as a trusted vendor and advisor for Digital Asset Management.”
