Live Expert Conversation Understanding the EU AI Act: is your organization ready to manage AI-generated content?

A conversation with Frédéric Sanuy on the transparency obligations under Article 50 of the EU AI Act. Learn what these requirements mean for teams managing digital content, and how DAM workflows can support identify AI involvement, preserve provenance information, and maintain trust across channels.

Live on: 17^th of September 2026
Time: 15:00 CEST (Berlin, Paris, Rome) / 09:00 EDT (US East Coast)

20 minutes conversation + Q&As at the end

AI is transforming how content is created and managed.

But can your organization identify where AI has been used and preserve that information throughout the content lifecycle?

Join Frédéric Sanuy, expert in Digital Asset management (DAM), and Stéphane Dayras, Professional Services Manager at Fotoware, as they explore how organizations can build transparency into their content workflows.

What You Will Learn

What the EU AI Act’s transparency requirements mean in practice for teams managing digital content, including when the use of AI must be disclosed.
How to integrate AI transparency requirements into existing content workflows and where to start.
Why content provenance and authenticity matter, including the role of DAM and technologies such as C2PA, metadata, and watermarking in communicating how content was created or modified.

Expect a practical conversation that will help you understand the regulatory requirements to build AI transparency, provenance, and trust into your content operations.

Register Now!

Meet the Speakers

Frédéric Sanuy

CEO & Co-Founder at ACTIVO

Internationally recognized expert in Digital Asset Management (DAM), Product Information Management (PIM), and Content Management Systems (CMS), he has spent more than 25 years helping global organizations maximize the value of their content ecosystems through effective governance, processes, and technology. Known for his vendor-neutral approach, Frédéric is a trusted voice on digital transformation worldwide.

Stéphane Dayras

Professional Services Manager at Fotoware

With extensive experience helping organizations design, implement, and optimize Digital Asset Management (DAM) solutions, Stéphane works with customers to transform business requirements into scalable content workflows. He brings a practical perspective on how DAM can support AI transparency, preserve content provenance, and build trusted content operations.