<img src="https://ad.doubleclick.net/ddm/activity/src=10024890;type=invmedia;cat=front0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1?" width="1" height="1" alt=""> Master Data Management for consistent asset data everywhere | Fotoware
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Fotoware for Master Data Management: Master your metadata. Deliver structured content across channels.

Ensure accurate data for your digital assets across all systems and teams, adding structure to the most complex content collections.

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Disconnected data creates errors and compliance risks

When teams manage hundreds of data sources manually, the result is often data silos and duplication, delays, and a growing risk of error rippling across your content ecosystem - making it harder to stay aligned, compliant, and in control.

Fotoware helps you create a single source of truth for every asset and its metadata

Structured master records Control master data and digital assets in one system

Centralize your key data into master records that serve as the single reference for each item — like a product with its name, size, price, and description. Every record keeps its full context intact, so details stay consistent and reliable across teams and systems.

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Automated master data population Embed master data in digital assets automatically

Automatically map those master record details into files when you ingest them - embed a product’s name, size, and SKU into its images. Updates happen once in the master record and travels with the image wherever it's used, reducing manual work and human error.

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Controlled vocabulary One shared data language

Keep wording consistent across your ecosystem with a predefined set of terms. For example, a product labeled “T-shirt” won’t appear as “tee” or “shirt” in other systems - reducing errors and making data easier to trust.

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Silo-free system synchronization Synchronize data seamlessly without complex integrations

Connect your DAM directly with third-party systems through open APIs - no fragile integration layers required. Product details updated in your ERP are instantly reflected in your DAM and webshop, keeping data consistent across the entire ecosystem.

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Context-rich assets Give context and clarity to stakeholders

Give stakeholders in-depth knowledge of the each file through rich, reliable information coming from structured, context-rich data hierarchies.

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Saara Kinnunen, Systems Specialist at Sulzer

“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”

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Saara Kinnunen, Systems Specialist at Sulzer
Manufacturing
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“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."

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Fotoware Alto: The content hub with built-in MDM 

Fotoware Alto is a Digital Asset Management (DAM) solution with built-in Master Data Management (MDM) - giving you full control over the data behind your content. It separates data from content so you can ensure structured metadata, enforce controlled vocabularies, and reliable master data records.

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Why choose Fotoware for master data management

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    Visual content and structured data - unified

    Go beyond traditional MDM - manage media files and data in one platform, giving your teams full context, faster workflows and complete control.

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    Save time with automations

    Automatically tag files, resize images, or embed structured metadata - so your team doesn’t have to do it manually. Enrich content with the right data at the right time, and keep everything consistent across your tools.

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    Effortless integrations

    Fotoware Alto’s API-first architecture simplifies integration with your existing tools - enabling smooth, scalable automation without complex integration layers.

  • Secure by design

    Trust in Swiss-grade security and uptime. Hosted in Swiss data centers with high availability, disaster recovery options, and advanced data protection.

Transform your data management with MDM and DAM

  • policy

    Improved data quality & governance

    Keep asset data accurate, compliant, and always up to date.

  • analytics

    Clearer insights

    With consistent terms and values, reporting becomes more accurate and decision-making more confident.

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    Better collaboration across teams and systems

    A shared foundation for data remove the delays that come from misalignment and disconnected systems.

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    Reduced operational effort

    Update data once and see it applied everywhere, reducing duplication and human error.

Frequently asked questions

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Take control of your content with Master Data Management

Stop wasting time on duplicate files and conflicting data. With MDM built into your DAM, your assets are always accurate, compliant, and ready to use everywhere.

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