1 million objects, one source of truth
Rijksmuseum Amsterdam manages over a million objects through master records in Fotoware Alto, ensuring accuracy and control across all systems.
Disconnected data creates silos, errors, and compliance risks
When teams manage hundreds of data sources manually, the result is duplication, delays, and a growing risk of error rippling across your content ecosystem - making it harder to stay aligned, compliant, and in control.
Master Data Management + DAM in one: One source of truth for all your content & data
With Master Data Management (MDM) built into Fotoware Alto, you centralize your data, map it directly to your digital assets, and keep every update consistent across your ecosystem.
How it works
Structured master records Control master data and digital assets in one system
Centralize your key data into master records that serve as the single reference for each item — like a product with its name, size, price, and description. Every record keeps its full context intact, so details stay consistent and reliable across teams and systems.
Automated master data population Embed master data in digital assets automatically
Automatically map those master record details into files when you ingest them - embed a product’s name, size, and SKU into its images. Updates happen once in the master record and travels with the image wherever it's used, reducing manual work and human error.
Controlled vocabulary One shared data language
Keep wording consistent across your ecosystem with a predefined set of terms. For example, a product labeled “T-shirt” won’t appear as “tee” or “shirt” in other systems - reducing errors and making data easier to trust.
Silo-free system synchronization Synchronize data seamlessly without complex integrations
Connect your DAM directly with third-party systems through open APIs - no fragile integration layers required. Product details updated in your ERP are instantly reflected in your DAM and webshop, keeping data consistent across the entire ecosystem.
Context-rich assets Give context and clarity to stakeholders
Give stakeholders in-depth knowledge of the each file through rich, reliable information coming from structured, context-rich data hierarchies.
Fotoware Alto: The content hub with built-in MDM
Fotoware Alto is a Digital Asset Management (DAM) solution with built-in Master Data Management (MDM) - giving you full control over the data behind your content. It separates data from content so you can ensure structured metadata, enforce controlled vocabularies, and reliable master data records.
Trusted by
“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”
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Saara Kinnunen, Systems Specialist at Sulzer
Manufacturing
“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."
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Iris Labeur - Rijksmuseum Amsterdam
Museum
Implementing MDM doesn't have to be hard
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You don’t have to implement MDM alone. Our professional services team draws on decades of experience helping organizations with MDM and DAM configurations. We will work with you to plan, build, and roll out the solution so it aligns with your operational strategy and goals, ensuring your long-term success. |
Related resources
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The ultimate guide to Master Data Management
Learn how Master Data Management keeps your media files and data accurate, consistent, and ready to use across every system. -
Fotoware Alto - for integrations and automated content delivery - with built-in Master Data Management
Fotoware's DAM solution with headless capabilites. For companies requiring custom integrations and full flexibility.
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The ultimate DAM buyer's guide