Fotoware for Master Data Management: Master your metadata. Deliver structured content across channels.
Ensure accurate data for your digital assets across all systems and teams, adding structure to the most complex content collections.
Don't let disconnected data create errors and compliance risks
When teams manage hundreds of data sources manually, the result is often data silos and duplication, delays, and a growing risk of error rippling across your content ecosystem - making it harder to stay aligned, compliant, and in control.
Create a single source of truth for every asset and its metadata
Structured master records Control master data and digital assets in one system
Centralize your key data into master records that serve as the single reference for each item — like a product with its name, size, price, and description. Every record keeps its full context intact, so details stay consistent and reliable across teams and systems.
Automated master data population Embed master data in digital assets automatically
Automatically map those master record details into files when you ingest them - embed a product’s name, size, and SKU into its images. Updates happen once in the master record and travels with the image wherever it's used, reducing manual work and human error.
Controlled vocabulary One shared data language
Keep wording consistent across your ecosystem with a predefined set of terms. For example, a product labeled “T-shirt” won’t appear as “tee” or “shirt” in other systems - reducing errors and making data easier to trust.
Silo-free system synchronization Synchronize data seamlessly without complex integrations
Connect your DAM directly with third-party systems through open APIs - no fragile integration layers required. Product details updated in your ERP are instantly reflected in your DAM and webshop, keeping data consistent across the entire ecosystem.
Context-rich assets Give context and clarity to stakeholders
Give stakeholders in-depth knowledge of the each file through rich, reliable information coming from structured, context-rich data hierarchies.
“We no longer have to tag industry or application categories manually. This used to be a lot of manual work, but now the system does it for us which saves a lot of time.”
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“Having a robust technical ecosystem at the heart of our operations allows us to manage our extensive libraries efficiently and confidently. With seamless integrations between our systems, we maintain a single source of truth for every object and image, ensuring accuracy, consistency, and control as we share our collections with the world."
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Business outcomes that matter
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analytics
Faster, more confident decisions
Consistent data improves reporting quality, reduces uncertainty, and shortens decision cycles.
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hub
Reduced operational cost
Standardized master data eliminates duplicate work and manual corrections, lowering ongoing operational costs across teams and systems.
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policy
Lower risk and faster execution at scale
A shared master data foundation reduces errors, as data changes are reflected consistently everywhere.
Fotoware Alto: The content hub with built-in Master Data Management
Fotoware Alto is a Digital Asset Management (DAM) solution with built-in Master Data Management - giving you full control over the data behind your content. It separates data from content so you can ensure structured metadata, enforce controlled vocabularies, and reliable master data records.
Customer stories
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Rijksmuseum Amsterdam manages over a million objects through master records in Fotoware Alto, ensuring accuracy and control across all systems. -
10 000 assets, one controlled vocabulary
Sulzer uses Fotoware Alto’s business rules and metadata automation to keep 10,000 assets consistently tagged - saving time and ensuring brand accuracy. -
How Bystronic ensures brand consistency across 40+ locations
Bystronic uses Fotoware to manage 22,000+ assets across portals - ensuring brand consistency and global access.
Frequently asked questions
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Fotoware Alto is built with data management in mind. It separates content items from their metadata, enabling MDM capabilities with or without connected third-party software.
Fotoware Veloz also offers an open API for integrating with third-party data management tools for advanced data management. However, since assets and data are not separated, Fotoware Veloz provides a different approach to content management, better suited for workflows where full MDM isn’t required.
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Any organization managing large volumes of media files — especially those with multiple departments, global teams, or strict compliance needs.
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No. Most DAM systems focus on storing, organizing, and sharing files, but not on synchronizing product data, rights information, or metadata across systems. Master Data Management (MDM) is an advanced capability that ensures all connected platforms use the same accurate information.
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We have dedicated team of professional consultants that can aid you from day one, ensuring that your MDM configurations align with your strategy and long-term goals.
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Absolutely. Our platform is API-first, making it simple to integrate with PIM, CMS, ERP, CRM, and other core business systems.
Take control of your content and data
Stop wasting time on duplicate files and conflicting data. With Fotoware, your assets are always accurate and ready to use. Book a demo today!