On-demand webinar Content Ownership: From Theory to Value

A strategic panel for publishing leaders on what to own as the industry consolidates, content infrastructure moves from tactical to strategic, and AI rewires how content travels.

Recorded on Thursday, June 18th, at 15.00 CEST / 09.00 EDT.

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The publishing industry is in the middle of a structural shift: Groups are consolidating, decision-making is moving up the stack, and what used to be tactical operational questions (how content is tagged, traced, distributed, attributed and monetized) are landing in boardrooms as strategic ones.

“Content Ownership: From Theory to Value” brings together four organizations operating at different layers of the modern content ecosystem: IPTC/C2PA on provenance and trust frameworks, IMATAG on persistent watermarking and traceability, TollBit on access and monetization in new consumption patterns, and Fotoware on workflow governance and metadata infrastructure.

What you will take away:

A clear mental model of how provenance, traceability, access and monetization are becoming the new strategic layer of publishing.
Language to talk about ownership and trust at the leadership level that lands with editorial, product and commercial stakeholders.
A read on how industry consolidation is changing where decisions get made and where value sits in modern publishing groups.
A view of how AI is reshaping access, attribution and monetization, and what current measurement is missing as a result.
A preview of what we will go deeper on in episodes 2 and 3 of the series.

Who should watch?

This webinar is designed for professionals within the News & Publishing sector, and should be of particular interest for roles within editorial leadership, product and technology, audience & monetization, innovation & strategy, DAM and automation, digital transformation.

The webinar lasts for 45 minutes, including Q&As.

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