Live webinar Content Ownership: From Theory to Value

A strategic panel for publishing leaders on what to own as the industry consolidates, content infrastructure moves from tactical to strategic, and AI rewires how content travels.

Live on Thursday, June 18th, at 15.00 CEST / 09.00 EDT.

The publishing industry is in the middle of a structural shift: Groups are consolidating, decision-making is moving up the stack, and what used to be tactical operational questions (how content is tagged, traced, distributed, attributed and monetized) are landing in boardrooms as strategic ones.

There are many forces at play: consolidation is changing how decisions get made and where margin lives; platform and distribution economics keep shifting; audience behavior is fragmenting; AI is changing what content does once it leaves the publisher's environment.

None of these forces explain the picture on their own, but together they are forcing publishers to re-examine the assumptions about ownership, trust, audience and value that have held for years.

“Content Ownership: From Theory to Value” brings together four organizations operating at different layers of the modern content ecosystem: IPTC/C2PA on provenance and trust frameworks, IMATAG on persistent watermarking and traceability, TollBit on access and monetization in new consumption patterns, and Fotoware on workflow governance and metadata infrastructure.

This is not a product webinar or a vendor pitch. It is a strategic discussion for news publishers who want to make sense of what comes next, and the first episode in a three-part series.

Expected takeaways:

A clear mental model of how provenance, traceability, access and monetization are becoming the new strategic layer of publishing.
Language to talk about ownership and trust at the leadership level that lands with editorial, product and commercial stakeholders.
A read on how industry consolidation is changing where decisions get made and where value sits in modern publishing groups.
A view of how AI is reshaping access, attribution and monetization, and what current measurement is missing as a result.
A preview of what we will go deeper on in episodes 2 and 3 of the series.

Who should attend?

This webinar is designed for professionals within the News & Publishing sector, and should be of particular interest for roles within editorial leadership, product and technology, audience & monetization, innovation & strategy, DAM and automation, digital transformation.

The webinar lasts for 45 minutes, including Q&As.

Fill out the form to secure your spot today.