Anne Gretland CEO at Fotoware	Janniche Moe CPTO at Fotoware

 

 

 

10.00: Why Trust will Define the Future of Content Operations - Kristina Huddart, DAM Consultant

 

How does the future of content operations look?

As AI accelerates content creation and regulatory, security, and authenticity pressures intensify, DAM is rapidly becoming the new source of truth in a fragmented world.

In this session, author of the annual "State of AI in DAM & Content Operations" research, Kristina Huddart, explores how organizations can reimagine their people, processes, and platforms to build secure, resilient, and AI-ready content ecosystems.

 

Kristina Huddart

Consultant & DAM Specialist

 

 

 

10.30: Understanding the DAM market of tomorrow

- Jacob Blomgren, Director of Technology Business, EY-Parthenon

- Aksel Skaar, Engagement Manager, EY-Parthenon

 

What will define the next era of Digital Asset Management?

In this keynote, Jacob Blomgren and Aksel Skaar share their experience from the DAM space and introduce a practical framework for understanding today’s market dynamics: from workflow complexity to governance and control requirements across industries.

 

Jacob and Aksel will explore the key non-AI developments shaping the market, followed by a focused deep dive into the impact of AI: how it is transforming customer expectations, competitive landscapes, and how DAM providers must adapt to stay relevant in the years ahead.

 

Jacob Blomgren

Director Technology Businesses, EY-Parthenon

 

Aksel Skaar

Engagement Manager, EY-Parthenon

 

 

11.00: The Future of DAM - Panel Discussion

 

DAM is evolving from a static repository into a dynamic orchestration hub powering the entire content lifecycle.

In this forward-looking panel, leading industry experts explore how the DAM market is shifting: driven by increasing workflow complexity, stronger governance and compliance demands, the rise of trust and authenticity in the AI age, and growing requirements around security and sovereignty.

Join us for a strategic discussion on what will define the next era of Digital Asset Management and how organizations can prepare for it. 

 

 

The Panel:

 

Clemency Wright - Panel Lead

Search Consultant, Founder of Make Search Better

 

Frédréric Sanuy

Owner of DAM News, CEO & Co-Founder at Activo

 

Jacob Blomgren

Director & Strategy Consultant at EY-Parthenon

 

Tia Smart

Sr. Principal Analyst at Gartner & lead author of the latest DAM Magic Quadrant

Timo Faber
DAM Expert & Consultant

 

 

 

11.30: Break

 

 

 

12.00: Defining the future of Content Authenticity with industry standards - Brendan Quinn, Director, IPTC

 

Join Brendan Quinn as he explores the advancements in Content Authenticity and emerging standards for media provenance. He’ll share insights on the growing adoption of C2PA, innovative AI opt-out solutions, and reveal how these breakthroughs are shaping DAM workflows and paving the way for a future built on trusted content.

 

Brendan Quinn

Managing Director at International Press Telecommunications Council (IPTC)

 

 

 

12.30: The Future of Knowledge with Content Authenticity - Panel Discussion

 

In a world flooded with information, misinformation, and AI-generated content, how do we secure trust in digital knowledge?

This panel brings together leading voices to explore how Content Authenticity, verification technologies, and transparent workflows are reshaping knowledge management.

Join us as we follow the journey of an asset from a photographer capturing it to metadata standards, digital watermarking and DAM. We will discuss emerging standards, and what organizations must do to ensure their content remains credible, traceable, and trusted.

 

 

The Panel:

 

Kevin Coombs

Pictures Production Editor at Reuters

 

Brendan Quinn

Managing Director at International Press Telecommunications Council (IPTC)

 

Mathieu Desoubeaux

CEO & Co-Founder at Imatag

 

Richard Shepherd

Senior Product Marketing Manager at Canon Europe

 

Stephane Dayras

Professional Services Manager at Fotoware

 

 

13.00: Lunch

 

 

14.00: The future of AI - Azure Cognitive Tools today and in the future - Matthias Seil, Solution Sales Lead, Microsoft

 

Get ready for an inspiring session with Matthias Seil as he explores how Azure’s cutting-edge Cognitive Tools are shaping the future of artificial intelligence.

Discover how Microsoft’s Responsible AI principles - fairness, reliability, privacy, security, inclusiveness, transparency, and accountability - are driving innovation and trust in AI solutions.

Learn how organizations can harness Azure’s powerful AI capabilities and strong governance to accelerate innovation, automate processes, and modernize workflows.

 

Matthias Seil

Solution Sales Lead, Microsoft

 

 

14.30: UEFA Photography: from camera to user in less than one minute

 

Go behind the scenes of UEFA’s high-performance image workflows: from the moment the photographer captures the shot on the field to when the image is edited, tagged, approved, and delivered to users worldwide.

Discover how every step in between is optimized to enable near real-time distribution when speed is of the essence.

 

 

Kim Evans

Digital Image Coordinator at UEFA

 

Fernando Santamaria 

Digital Image Manager at UEFA

 

 

 

15.00: Break

 

 

 

15.15: The future is safer in the cloud: Microsoft Security, Sovereignty & Trust - John Haist, Security Specialist, Microsoft

 

In an increasingly turbulent global landscape, where cyber threats, geopolitical uncertainty, and regulatory pressures continue to rise, organizations are rethinking what true security looks like. In this session, John Haist, Security Specialist at Microsoft, will uncover why the future of secure operations lies in the cloud, not on‑premises.

John will explain how Microsoft designs, operates, and continuously hardens its global cloud infrastructure to meet the world’s most demanding security, reliability, and compliance requirements. He’ll demystify the layers of protection built into the Microsoft Cloud, from physical datacenter security and intelligent threat detection to zero-trust architecture.

John will also explore the accelerating demand from governments and enterprises to keep data within specific borders or jurisdictions, and how Microsoft responds with sovereign cloud regions and policy controls. Whether you’re evaluating cloud migration, modernizing critical workloads, or navigating evolving regulatory requirements, this session will offer a strategic, practical look at how Microsoft Security helps organizations operate more securely, more resiliently, and with more trust.

 

John Haist

Technical Security Specialist, Microsoft

 

 

 

15.45: From Street To Court: The digital chain of evidence of the police - powered by DAM

 

Daniel Thiele

Hamburg Police

 

 

 

 

16.30: Closing remarks