Reimagining DAM 2026

Let's reimagine DAM together

Join DAM experts, users, and innovators in München for two days dedicated to the future of Digital Asset Management.

As AI transforms the way we create and consume content, the need for trust, compliance, and control has never been greater.

Reimagining DAM is where ideas, technology, and people converge to define the future of managing visual content.

18-19 March For Fotoware Customers, free of charge

Maximize the value of your Fotoware DAM solution and empower your DAM users to make the most out of their content. A two-day conference for all Fotoware Veloz, Fotoware Alto, and Fotoware On-premises users, including DAM administrators, communications teams, collection managers, and more. Get inspired in breakout sessions dedicated to your industry use cases!

check For Fotoware Users
calendar_month 2 days: Wednesday (18. March) - Thursday (19. March)

18-19 March For industry experts, professionals & DAM users, free of charge.

Join us for one and a half day dedicated to the future of Digital Asset Management. At the intersection of AI, compliance, and control, the way we manage and trust visual content is being redefined. Reimagining DAM is your opportunity to connect with innovators, thought leaders, professionals from various industries, and DAM users shaping the next era of DAM.

check For industry experts, DAM professionals, DAM users
calendar_month 1,5 days: Wednesday afternoon (18. March) - Thursday (19. March)

17-19 March For Fotoware Partners, free of charge

Join us for a 3 day event incl. an exclusive Pre-Event dedicated to our partner community. The Fotoware Partner Summit brings together our global network to explore Fotoware’s strategy and product roadmap, the evolving partner ecosystem, and new opportunities for growth and collaboration. Hear inspiring stories from partners, exchange best practices, and connect directly with the Fotoware leadership team to shape the future of DAM together.

check For Fotoware Partners
calendar_month 3 days: Tuesday (17. March) - Thursday (19. March)

Key Topics

Artificial intelligence is impacting Digital Asset Management significantly: From Auto-Tagging and smart search to predictive insights and content generation.

But with new power comes new responsibility.

We’ll discuss how to use AI thoughtfully and transparently, balancing innovation with governance, and how DAM providers and the industry at large have the responsibility of contributing to building a more trustworthy and ethical future for visual content.
With ever-growing content libraries, metadata is the key to keeping control, context, and compliance. Strong metadata governance ensures assets remain searchable, secure, and meaningful — across teams, systems, and AI-driven processes.

At Reimagining DAM, we’ll explore how structured metadata strategies are evolving and why governance is becoming the backbone of scalable, trustworthy content management.
Digital content workflows are a critical for execution and delivering on goals and strategies. They define how efficiently digital assets move, change, and deliver value across the content lifecycle.

From creation to publication, we’ll explore how automated, intelligent content workflows empower teams to collaborate efficiently, maintain compliance, and scale content operations without losing control.
AI-generated content floods the digital space and the need for verifying what’s real and trustworthy is more important than ever.

Content Authenticity is becoming a necessity for brand integrity, compliance, and public trust.

Let's dive into standards like C2PA, the role of provenance metadata, and how DAM can help organizations protect credibility in an age of misinformation.
Compliance with data protection regulations remains a cornerstone of working with images of people. The GDPR, for example, impacts how content is stored, shared, and used, especially when personal data is involved.

At Reimagining DAM, we’ll look at how organizations can align DAM practices with privacy-by-design principles, ensuring transparency, security, and user trust across every asset and workflow.
Every industry faces unique challenges when it comes to managing and trusting digital content — from Marketing & Communications, Media & Entertainment, to Publishing, Government, Education, Museums, Law enforcement, Retail and Manufacturing.

During our breakout sessions at the Fotoware User Conference (Wednesday morning), you’ll have the chance to dive into relevant, real-world use cases, share experiences, and learn from others in your field.

Discover how peers are using Fotoware to streamline workflows, ensure compliance and control, and make the most out of their digital assets. Bring inspiration and fresh ideas back to your own organization!

Meet the Speakers

CEO at Fotoware Anne Gretland

Anne Gretland leads Fotoware with a vision to make content management smarter, more secure, and built on trust. A passionate advocate for innovation, diversity, and inclusion, she’s driving the evolution of Digital Asset Management in an era defined by AI and digital transformation.

CPTO at Fotoware Janniche Moe

Janniche Moe leads the company’s product and technology strategy, shaping the future of how organizations manage and trust their digital assets. With deep expertise in product innovation and user experience, she’s driving Fotoware’s vision at the intersection of AI, compliance, and authenticity. At Reimagining DAM, Janniche will share insights from latest research and explore how content authenticity is redefining the next era of Digital Asset Management.

The Future of DAM Panel

This panel brings together industry experts to discuss the forces shaping the next generation of Digital Asset Management. From AI and automation to compliance and high-volume workflows, the speakers will share insights on how DAM is changing and what organizations should prepare for. Expect forward-looking perspectives, real-world examples, and an open conversation about where the industry is heading.

Consultant & DAM Specialist Kristina Huddart

How does the future of content operations look? As AI accelerates content creation and regulatory, security, and authenticity pressures intensify, DAM is rapidly becoming the new source of truth in a fragmented world. Explores how organizations can reimagine their people, processes, and platforms to build secure, resilient, and AI-ready content ecosystems.

reimagining-dam-speaker-kristina-huddart

Technical Security Specialist at Microsoft John Haist

Discover why cloud-based operations are key to modern security. Learn how Microsoft Azure’s global infrastructure addresses today’s rising cyber threats, regulatory demands, and the need for data sovereignty.

Content Authenticity Panel

In a world flooded with information, misinformation, and AI-generated content, how do we secure trust in digital knowledge? This panel brings together leading voices to explore how Content Authenticity, verification technologies, and transparent workflows are reshaping knowledge management.

Managing Director at IPTC Brendan Quinn

Join Brendan Quinn as he explores the advancements in Content Authenticity and emerging standards for media provenance. He’ll share insights on the growing adoption of C2PA, innovative AI opt-out solutions, and reveal how these breakthroughs are shaping DAM workflows and paving the way for a future built on trusted content.

Solution Sales Lead at Microsoft Matthias Seil

Get ready for an inspiring session with Matthias Seil as he explores how Azure’s cutting-edge Cognitive Tools are shaping the future of artificial intelligence. Learn how organizations can harness Azure’s powerful AI capabilities and strong governance to accelerate innovation, automate processes, and modernize workflows.

Director Technology Businesses at EY-Parthenon Jacob Blomgren

Jacob is Director at EY-Parthenon, with 9+ years of experience of strategy consulting across Nordics, Europe and US and will speak about a DAM's role as a sub-segment of the broader content workflow market.

...more speakers to be announced!

Discover the agenda

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Venue - Microsoft Germany

Microsoft Deutschland in München, Germany

The event takes place at the Microsoft Experience Center in München. München is a sophisticated and well-connected city that seamlessly combines tradition with innovation, with acclaimed museums, historic sites, and renowned Bavarian cuisine - while also being a leading economic hub in Germany, featuring excellent public transport, convenient access via Munich International Airport, and a broad selection of accommodations.

map Venue address: Microsoft Deutschland, Walter-Gropius-Straße 5, 80807 München, Germany