<img src="https://ad.doubleclick.net/ddm/activity/src=10024890;type=invmedia;cat=front0;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;npa=;ord=1?" width="1" height="1" alt=""> AI capabilities in Fotoware. AI where it helps. Humans where it matters.
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AI in Fotoware Turn a growing archive into a searchable library

Make content searchable and processes move forward with AI working across metadata and workflows.

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AI that scales your metadata


Great search starts with great metadata - and that's where AI does its best work in Fotoware. Fotoware uses AI to auto-tag your content so more of your files become searchable and ready for workflows. Handle growing volumes while staying in full control of what gets published.

AI content enrichment Make every asset searchable, usable and ready for workflows

When content volumes grow faster than teams can tag them, you'll have files that exist but can't be found. Fotoware uses AI to analyze each asset and generate descriptive tags, captions and categories, so your content is searchable, organized and ready to use from day one.

  • auto_awesome Detect people, objects, logos, and motifs
  • auto_awesome Tag, caption, and categorize images and files
  • auto_awesome Run enrichment when you choose, on the files you choose
  • auto_awesome Controlled vocabularies keep terminology consistent across the library
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Detection and auto-tagging

  • face

    People & faces

    Detect and count people and faces in images for privacy filtering and people-based search.​​

  • document_scanner

    Text in image (OCR)

    Extract text from images and store as searchable metadata.​

  • verified

    Logos & brands

    Detect well-known logos to support editorial and rights workflows.​

  • category

    Objects

    Identify key objects to categorize large, unstructured content volumes.

  • image_search

    Motif

    Read images and generate descriptive captions for searchability and alt text.

AI metadata translation Make your content searchable across languages

A library tagged in one language locks out every team working in another, leading to duplication of work across markets. Fotoware automatically translates tags, image descriptions, and OCR-extracted text into multiple languages, so the same file is discoverable everywhere it needs to be.

  • auto_awesome Translates tags, descriptions, and extracted text into multiple languages
  • auto_awesome Translated metadata stored alongside originals
  • auto_awesome Makes global libraries searchable in local languages
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Natural language search Find the right image by describing what you need in plain language

You don't have to guess the exact keyword when search. Describe the image you want in plain terms, and Fotoware uses natural language search to interpret what you mean and match against the metadata already added.

  • auto_awesome Search in plain language, not just keywords
  • auto_awesome Understand complex queries and return relevant results
  • auto_awesome Surface the right files even when metadata is sparse
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Duplicate detection Keep your library free of redundant files, reduce storage

In growing libraries, duplicate and near-identical files accumulate quietly, wasting storage and making version control harder. Duplicate detection can identify redundant or low-value assets across the library so teams can clean up with confidence.

  • auto_awesome Identify exact and near-duplicate files across large libraries
  • auto_awesome Flag low-quality or redundant assets before they clutter search results
  • auto_awesome Keep storage lean and quality high as volumes grow
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Our approach to AI

AI where it helps.Humans where it matters.

Fotoware uses AI to take effort out of your workflows. The decisions that count stay with your team.

See how it can work in your library
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AI suggests, your people decide

Tags, captions and matches are proposed, never applied on their own. Your team approves or overrides, so quality and trust stay with the people accountable for them.

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We build with AI, not on it

AI is a layer inside Fotoware, not the foundation it stands on. Your library, metadata and rights controls keep working however the AI evolves, so you get the benefit without betting your operation on it.

More AI features

  • auto_fix_high

    Content modification

    Edit images with AI - color enhancement, face blurring (redaction) - for flexible reuse across channels.

  • photo_filter

    Background removal

    Remove backgrounds automatically so the same image is ready to reuse across any channel.

  • insights

    Workflow optimization

    AI-powered insights that suggest ways to improve and streamline your workflows, based on how your team actually works.

  • model_training

    Custom AI models

    Customer-specific tagging that learns from your team's input and suggests context-rich, workflow-relevant tags.

See what AI can do for your library

Book a demo and we'll show you how Fotoware tags, translates, and surfaces your images — using your own content as the example.