Enabling people and organizations to do more with their content

Woman Smiling - CEO Anne Gretland

CEO - Anne Gretland


FotoWare is a Norwegian software company that enables businesses and organizations with complex workflow needs to efficiently store, manage, distribute, and re-use digital files.

With more than 25 years of experience, FotoWare is a world-leading provider of Digital Asset Management (DAM) solutions and content operations platforms, with more than 1,400 customers in 40 countries around the world.

FotoWare has employees of more than 27 nationalities and has a strong presence in Europe, the US, and Australia.

With international customers and a fast-paced work environment comes a demand for business conduct, compliance, and responsible behavior, and we're proud of our efforts to ensure a high level of diversity, equality, and sustainability within our organization.

Logo: Gold Microsoft Partner Cloud Platform

Microsoft Gold partner

FotoWare is a Gold Cloud Platform partner. This is the highest tier cloud platform partnership and reinforces FotoWare's credibility as a stable and secure SaaS vendor.


Highly rated on G2 and Capterra

Our customers have reviewed their experience with FotoWare on G2 and Capterra, and we're incredibly proud to have a high average rating on both!

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ISO 9001 certification

FotoWare is proud to have received the ISO 9001 certification as recognized by IQNet, for having implemented and maintained a Quality Management System for the development, marketing, and sales of Digital Asset Management (DAM) products and services worldwide.


A piece of history

FotoWare is a Norwegian software company that, in the space of more than 25 years, has become a world-leading provider of Digital Asset Management (DAM) solutions. FotoWare was founded in 1997 by Ole Christian Frenning (former press photographer 1974-1985 and photo editor of Aftenposten 1985-1991) and Anders Bergman (former leader of development at Hasselblad Electronic Imaging 1985 - 1994) and was one of the first in the world to offer a DAM system.

More than 600,000 users and 4,000 customers in a wide range of industries worldwide use FotoWare today.


107 employees from 27 different nationalities

Besides enabling our users to do more with their content, we also care about diversity and leadership. We are driven to make a difference by ensuring equality and diversity in the tech industry. Our team is composed of members with different backgrounds, education, and levels of experience. 38% of us are female and 16% of our employees are below 30 years old.

Lightbulb. Icon illustrating Innovative

We challenge the norms in the market. We have a growth mindset. We embrace big, bold goals.

Shaking hands - Icon illustrating Responsible

We take ownership. We deliver on our promises. We are transparent and accountable.

Beating heart - Icon illustrating Passionate

We love empowering our users. We make each other great. We are technology nerds.

Two leaves - Icon illustrating Caring

We are diverse and inclusive. We honor big and small achievements. We support the initiators of positive change.


Great Place to Work Awards

FotoWare has been officially named Norway’s Best Workplace for companies with 25-49 employees both in 2020 and 2021, and 50-200 employees in 2022. Great Place to Work® certification is based on independent research and analysis by the Great Place to Work Institute.

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ODA-Nettverk Partner

FotoWare was the proud winner of the ODA AWARD - ORGANIZATION 2020! We support the ODA network in the mission of contributing to better solutions and a better future for businesses/society, by increasing the number of women in technology and women in leadership.

L Badge in Norwegian: Vi har læring - Godkjent lærebedrift

In-Service Training Establishment

FotoWare is proud to be an In-Service Training Establishment for young students, giving apprentices the opportunity to gain practical experience and thus help local society.

We value equality, diversity and inclusion in the workplace

You can read more about FotoWare and our company culture in our Equality Report (Likestillingsredegjørelse) for 2022 (PDF in Norwegian).

We're hiring!

We are always on the lookout for people with a passion for technology and customers.
Apply for our available positions, or send us an open application on our job-application site.

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A Global Partner Network of Product Specialists

Our global resellers belong to our Partner network, which consists of 15 companies.globe-light_whiteYou can also contact us directly to find a local partner.

Want to sell FotoWare subscriptions in your market?

Are you a system integrator or reseller?

Learn more about how to become a FotoWare Partner, or get in touch with us directly via this form.


Media Management Award 2022 img-badge-award-2022_white


- a great way to showcase your own DAM projects and skills and earn some well-deserved recognition!




Two women smiling and holding glasses in front of a FotoWare logo wall
Two women smiling and holding an award
Seven people, men and women smiling in front of a office building
Woman and man standing, smiling, next to a monitor showing the face of a team member.