---
title: Fotoware partner Maquimpres and the graphic arts statues
description: Maquimpres is the reseller of Fotoware's digital asset management software in Spain. Read about their footprint in the media and graphic arts industry.
image: https://www.fotoware.com/hubfs/ARCHIVE/FotoWare_January2018/image/maquimpres-alonso.jpeg
---

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# Fotoware partner Maquimpres and the graphic arts statues

![](https://www.fotoware.com/hubfs/blog/ctas/Fotoware_Radmila%20Stoltz.jpg) [Radmila Stoltz](https://www.fotoware.com/blog/author/radmila-stoltz)

 Last updated on: 4. September 2026

 Maquimpres is a Fotoware Gold Partner based in Spain, delivering digital asset management to newspapers, archives, museums, retailers and manufacturers across Spain and Andorra. The partnership has run for more than ten years. Every Christmas, Maquimpres sends its customers a handmade statue from the history of the graphic arts industry, cast in a limited edition by a local artist and then retired. Sales Director Sergi Alonso explains the tradition and the craft behind it.

The Reader, the Typographic Typesetter and the Paper Roll are handmade statues that Fotoware partner Maquimpres in Spain sends out every Christmas. Each one shows a job or a machine from the history of the graphic arts industry.

The tradition started more than 20 years ago, the figures are cast in limited editions by a local artist, and the moulds are destroyed afterwards. Sergi Alonso, Sales Director at Maquimpres, told us the stories behind them.

 

![Sergi Alonso with Christmas figurines](https://www.fotoware.com/hubfs/ARCHIVE/FotoWare_January2018/image/maquimpres-alonso.jpeg)

> — "Our statues relate to these industries, and most of the time reflect jobs and equipment from the past,"
> 
>  says Sergi Alonso from Spain partner Maquimpres.

Maquimpres has been a partner of Fotoware for more than ten years, offering our customers exceptional services and maintaining in-depth customer interactions. In this time, they have built customer success and satisfaction in the media industry and beyond, with organizations such as:

- *Diari Ara,*
- *Diario As,*
- *CRDI – Ajuntament de Girona,*
- *Arxiu Nacional d'Andorra,*
- *Publicaciones Heres,*
- *Desigual*
- and more.

As we enter the holiday season, we think it is fitting to celebrate our partnership, and we spoke to Sergi Alonso to get the stories behind the statues.

![typewriter-art](https://www.fotoware.com/hs-fs/hubfs/ARCHIVE/FotoWare_January2018/image/typewriter-art.jpeg?width=770&height=485&name=typewriter-art.jpeg)

*Small typewriter sculpture given as a gift to Maquimpres customers at Christmas.*

 

## Built to honor the printing and publishing industry

\- The statues are Christmas gifts designed to outlast the season, and each edition honours a craft from the printing and publishing world. We started with them more than 20 years ago, because it is a Spanish tradition to present your close customers with presents at Christmas. At that moment, our president, *Mr. Enrique Doménech*, and the rest of the board decided that Maquimpres should find something unique and distinctive, which would last beyond the Christmas season. They found that a small statue could fit all these requirements, and being a work of art in a limited edition would give an added value.

The preparation of the gifts starts in the summertime, when the motive of that year's edition is decided. A local artist, *José Manuel Martínez*, makes several dummies before we choose the right one that fits our requirements. He then prepares the moulds, makes limited editions in a special metal alloy, and then the moulds are destroyed. This is all done manually, one by one, ensuring that each unit is unique and adding even more value.

![Tiny statue](https://www.fotoware.com/hubfs/ARCHIVE/FotoWare_January2018/image/liceu-figure.jpeg)

 The entrance to the “Liceu” Subway Station

This year edition is called “*Newspapers in the Subway*”. It is representing a newspaper boy selling at the entrance of the *“Liceu” Subway Station*, which is known for its design based on Modernisme (art-nouveau). The station is located in Les Rambles, close to the famous Opera House or also the Mercat de la Boqueria.

![newspaper-figure](https://www.fotoware.com/hubfs/ARCHIVE/FotoWare_January2018/image/newspaper-figure.jpeg)

## How long have you been working with Fotoware?

We started our relationship with Fotoware more than 10 years ago. We are glad that despite the economic situation which affected people worldwide, especially Spain and Andorra, we have been successful and are experiencing constant growth of users. This is what led us to become a **Fotoware Gold Partner** a year ago, which we are very proud of.

In the beginning, we understood that with Fotoware, Maquimpres would help our customers in the newspaper and publishing market to optimize their job. Very soon we realized that Fotoware solutions could go beyond that and would also be very useful for other markets where the management of photographs and other kinds of audiovisual assets was needed. Fotoware solutions efficiently solved challenges for many companies and industries.

We started approaching museums and archives, and our contacts began to suggest that we also visit departments of their institutions, making the range of users wider. Departments like PR and marketing were followed by others, **making our solutions available for the whole organization**.

```
Learn how galleries, libraries, archives and museums work with Fotoware on our GLAM solutions page.
```

The same is happening in the private sector, where we are performing installations with companies from the retail and manufacturing market to jewelers, beverage manufacturers, banks, etc. We are happy to say that the list keeps growing.

> — "Having a centralized repository enables companies to find their asses efficiently, in addition to being beneficial for businesses that have several locations, with different time zones and specific area specifications."
> 
>  Sergi Alonso, Maquimpres

![](https://www.fotoware.com/hubfs/ARCHIVE/FotoWare_January2018/image/Maquimpres-art.jpeg)

 Maquimpres

## What do you enjoy about working with Fotoware's products?

The list is long. The product is a compelling and powerful solution  very easy to use. That has enabled us to help users in many different markets because of the available customization possibilities (each installation has his own particularities). It is **a product in a state of constant evolution**. Most of the new features come from the suggestions of the millions of users worldwide, and that gives both us as a partner, and the customer the ability to influence the product road-map. I think that is a powerful thing. 

The best thing, however, is **seeing the satisfaction of the customers**, when our solution improve their everyday work and their workflow improves.

Also, it is easy to work with the Fotoware organization. As partners, we feel very close to our colleagues in Oslo (as well as other partners anywhere). The communication is straightforward, and there is always someone willing to understand our customers' needs and do the best to keep improving.

## Why do local partners matter in digital asset management?

A local partner turns a DAM platform into a working solution for a specific market, language and set of regulations.

Maquimpres knows the Spanish and Andorran media, cultural heritage and retail landscape, and can adapt Fotoware to how those organizations already work. That is the reason we build our platform to be open and API-first, so partners can integrate it with the systems their customers depend on.

You can find a partner in your own region on the **[Fotoware partner network page](https://www.fotoware.com/partners?hsLang=en)**

## Want to learn more?

 Talk to one of our experts to discover how we can streamline your organization's content workflows.

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- ### [![](https://www.fotoware.com/hubfs/product/content-authenticity/valid-content-credentials-2.png) 23\. September 2026 Fotoware news InPublishing 15.9.2026: Fotoware launches end-to-end C2PA support in DAM](https://www.fotoware.com/blog/inpublishing-fotoware-launches-end-to-end-c2pa-support?hsLang=en)
- ### [![Stéphane Dayras at the Fotoware and Canon booth at photojournalism festivalVisa pour l'image 2026.](https://www.fotoware.com/hubfs/blog/event/visa-pour-limage-canon-fotoware-booth.jpg) 16\. September 2026 Media & Entertainment Proof builds trust: Making Content Authenticity work in Media workflows](https://www.fotoware.com/blog/proof-builds-trust-content-authenticity-in-media-workflows?hsLang=en)
- ### [![](https://www.fotoware.com/hubfs/blog/content-authenticity-featured-10.jpg) 10\. September 2026 Fotoware news Fotoware launches Content Authenticity: complete C2PA support in the DAM](https://www.fotoware.com/blog/content-authenticity-c2pa-support-in-fotoware-dam?hsLang=en)

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