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Macros: The fastest way to apply metadata to your digital assets

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If you’ve worked with media files, you're probably aware of the difficulties related to metadata management. Explained briefly, metadata is data about data, enabling people to perform searches using keywords, set up automated workflows for their files, ensure that every visual is correctly used, and much more.

However, while some forms of metadata are already embedded in a file upon ingestion, others must be added manually, slowing down your processes and creating room for error. This is why we are proud to announce that custom metadata macros are now available upon ingestion in the FotoWare SaaS solution, reducing the need for manual input and improving your processes.

What are macros?

In a nutshell, macros are clever metadata operations that make changes to one or more fields when triggered. They can be used in several ways and for many purposes, enabling changes to an asset’s data. For example, you may include macros as parts of longer workflows, triggering metadata changes once a specific action is performed, or you can apply them to an interactive marker, changing the metadata when selected.

With the latest update, FotoWare enables macros upon ingestion, meaning that you can predetermine the values of several metadata fields before an asset is uploaded, moved, or copied to an archive.

LEARN MORE: Version control - What it is and why it matters to your team

Three reasons to use macros

Reason #1. Speeding up the upload process

One of the main reasons we recommend using this feature is its ability to speed up the upload process. This is particularly helpful when a lot of metadata is needed for a project or when many similar upload jobs are performed in the same archive.

For example, you may be taking pictures during an event and uploading them in batches throughout the day. Previously, you would have had to fill in a lot of the metadata manually, whereas now you can pre-determine the values of selected fields, drastically speeding up the upload process. While using the mobile app, macros will enable a smoother user experience, as less information is needed upon upload.


You may even apply a dynamic tag for some fields, automating as much metadata upon ingestion as possible. This can be particularly useful when working with multiple photographers, where a macro could automatically add his/her information to the images upon upload.

LEARN MORE: Why your marketing department needs FotoWare’s new mobile app

Reason #2. Improving the user experience with an advanced set-up

Macros also enable you to customize your FotoWare by configuring your archives in greater detail and streamlining several workflows. For example, you can configure archives that don’t require users to add information upon upload, automatically adding pre-determined metadata. Or, you can automate several changes in an asset’s metadata when moving it from one archive to another.

LEARN MORE: How to work faster with metadata-based workflows

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There are many different ways to use this feature. Common for them all is to enable your team to save time on metadata management. By eliminating multiple tasks related to the upload process and automating several metadata changes related to your workflows, you can ensure a seamless user experience.

Reason #3. Ensuring that the metadata is correct and stays up-to-date

People are the most common source of mistakes, and human error is not uncommon when manual processes are perceived as cumbersome or inefficient. Either by actively looking for shortcuts or simply overlooking a small detail, people are prone to make errors occasionally, so you should aim to automate mundane tasks when possible.

By applying macros to your DAM, you enable several metadata changes to be executed automatically, ensuring that a larger portion of the data is correct and up-to-date. This is especially helpful for larger teams where inconsistencies in the metadata are common.

LEARN MORE: 6 challenges all marketing teams face when managing digital assets

Getting started with macros

Macros are already available in the FotoWare solution and can be configured in the Site Configuration settings. If you’re already using FotoWare, you may access more information about macros - how they work and how to set them up - at learn.fotoware.com, or you can contact your designated Key Account Manager for help. Bear in mind that macros upon ingestion are currently only available for users of the FotoWare SaaS solution and will be rolled out for on-premises customers later in the year.

If you’re not using FotoWare, and want to discover what the solution can offer your team, you may book a non-committal demo with one of our designated experts to see it live.BOOK A DEMO

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