Macros: The fastest way to apply metadata to your digital assets
22. April 2022
If you’ve worked with media files, you're probably aware of the difficulties related to metadata management. Explained briefly, metadata is data about data, enabling people to perform searches using keywords, set up automated workflows for their files, ensure that every visual is correctly used, and much more. However, while some forms of metadata are already embedded in a file upon ingestion, others must be added manually, slowing down your processes and creating room for error. This is why we are proud to announce that custom metadata macros are now available upon ingestion in the FotoWare SaaS solution, reducing the need for manual input and improving your processes.