Picturepark: A heritage of precision and innovation
Now proudly part of the Fotoware Group.
For over two decades, Picturepark has stood for more than just software.
Rooted in Switzerland and guided by principles of precision and structure, Picturepark has helped organizations around the world manage their content with control and confidence.
Now part of the Fotoware Group, Picturepark’s legacy lives on through powerful, scalable solutions that continue to shape the future of structured content management.
A Swiss approach to content management
From the beginning, Picturepark was built on values that remain as relevant today as ever:
✔️ Structured content, by design. Information should be organized, contextual, and reusable – never buried in folders or silos.
✔️ API-first flexibility. Picturepark championed modern, modular architectures long before it became industry standard.
✔️ Sustainable innovation. We built for longevity, not just for trends – releasing forward-looking platforms like the Picturepark Content Platform in 2019.
With these principles at its core, Picturepark became one of the earliest innovators in cloud-based digital asset management (DAM), launching its first browser-accessible DAM as early as 1998.
A long history of firsts
From its early days offering online file transfer services (pre-dating Dropbox by four years) to the release of an API-first, structured content platform, Picturepark consistently pushed the boundaries of what content systems could do.
Here are just a few milestones:
- 1998: Launch of the world’s first cloud-based DAM
- 2019: Release of the Picturepark Content Platform – built for automation and commerce
- 2022: Picturepark joins the Fotoware Group
- 2025: The platform is renamed Fotoware Alto, aligning with a broader portfolio strategy while maintaining its structured content DNA
Swiss-made with global impact
Picturepark was born in Switzerland – shaped by a culture of precision, quality, and structured thinking. From the start, Swiss values were the foundation.
That heritage continues to shine through in the platform’s unmatched reliability and thoughtful design – qualities that remain central even as Picturepark evolves within the Fotoware Group.
From our office in Baden, the Swiss team now plays a key role in driving product strategy and delivering enterprise-ready solutions for structured content management across Central Europe and beyond – combining Swiss roots with global scale.
What's next?
The former Picturepark Content Platform now lives on as Fotoware Alto – a core part of the Fotoware product portfolio, offering powerful capabilities for structured metadata, automation, and multi-source content management.
We invite you to explore the next chapter in this journey:
👉 Learn more about Fotoware Alto
👉 Explore all solutions from Fotoware
👉 Book a meeting with our team
Other essential pages for Fotoware Alto on fotoware.com:
Thank you for moving forward with us
To every customer, partner, and team member are part of the Picturepark journey: thank you. Your trust and collaboration continues to help shape a product – and a culture – that’s built to last.
The name may have changed, but the mission continues: to build content systems that outlast, outperform, and empower.