E-commerce
Instant product readiness, automated optimisation, workflows that scale.
FLOW BY FOTOWARE Stop handling files by hand
Turn your repetitive asset tasks into automated workflows you can trust to run without you.
Build metadata-driven workflows that manage assets consistently
Flow is the cloud-native add-on for Fotoware Veloz that lets you design and scale advanced workflow automation. Instead of relying on repetitive manual tasks, you build rules and metadata-driven processes that enrich, route, and manage assets consistently across your organization.
Automated workflows Run multi-step workflows end to end, over and over
Repeatable file work eats hours that no one budgets for. In Flow you connect input, trigger, action, and output nodes into a workflow, enable it, and the job runs on your terms without anyone opening a client.
- Define steps, conditions, and destinations with a few clicks
- Chain multiple actions in one workflow
- Trigger on a schedule or on an event
- Visual, no-code workflow builder
Ingestion and sFTP Manage delivery from photographers without babysitting an inbox
Files arriving from photographers, agencies, and partners usually need someone watching an inbox. Flow handles FTP intake directly, with server groups that control who can access what.
- Secure ingest straight into Fotoware Veloz
- Manage user access by group
- Review and allow banned IP addresses
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Metadata enrichment & AI tagging Enrich thousands files with metadata for instant structure
Use AI, metadata and workflow rules to auto-populate assets during or after upload. Assets are organized as they enter the system so content is usable and consistent from day one.
- Trigger AI auto-tagging automatically
- Populate copyright, campaign and photographer fields
- Adjust existing metadata in bulk
- Consistent metadata across every ingestion route
Transform assets as part of the workflow
Convert, rename, and transform files automatically during processing, so assets are always delivered in the right format for each use and destination.
Enforce governance and lifecycle rules automatically
Apply metadata-based rules for rights, retention, and expiry, so assets are handled correctly and stay compliant without manual oversight.
— "When we tested it the first time, I couldn't believe that I was able to retrieve information in from the CMS in such a short time. (...) It takes five minutes. We dropped all the Python scripts, and this is running automatically. I don't need to manually check anything."
Florence Froidevaux - System Architect at MUNCH Museum
How it works
Advanced trigger-based workflow automation Build workflows visually, no code required
Drag and drop your way to automated workflows. Pick a trigger - a new asset, a scheduled time, an incoming request - then add the steps you want, like converting files, adding metadata, or routing assets. Flow handles the complex parts behind the scenes: it can branch, run steps in parallel, and adapt to each asset automatically, so even advanced processes are simple to set up.
Monitoring and logs for total control
With real-time dashboards, you track active workflows as they run, and detailed logs tells you why it ran, and how it performed. Spot issues early, troubleshoot quickly, and keep automations reliable.
Realiable and secure automation
Flow is built on Microsoft Azure for enterprise security and scalability - keeping your data safe and your workflows future-ready.
