Fotoware for Retail & e-commerce

Boost your time-to-market and enhance customer experience by streamlining your product content workflows

The growing challenge of managing product visuals and data

Managing thousands of product visuals across teams, markets, and channels is complex. Without the right tools, content becomes inconsistent and slow to publish - hurting your speed-to-market, brand consistency, and customer experience.

Stay in control of large file collections to perfect your product content distribution, reach your target audience, and facilitate growth

Bring order to your brand collections

Turn your product shots, lifestyle images and campaign materials into structured, searchable assets within an organized ecosystem. Apply context‑rich data automatically to make your assets consistent and easy to find, using controlled vocabularies (standardized tag sets), multi‑language tagging and customizable workflows. Offer your teams and partners self-service access through secure brand portals - saving time and keeping your brand content under control.

DAM product content management with metadata

Launch products and campaigns faster

Automate your entire content lifecycle - from camera to shopping cart - so product images and campaign materials move seamlessly through metadata-driven workflows. Automatically apply consistent keywords, copyright information, and asset statuses. Streamline approvals and publish across all channels without manual intervention. This ensures high-quality content is always ready while improving customer experience.

Work seamlessly with assets across systems

Ensure a consistent product experience across all channels with a silo-free approach to content management. With an API-first, headless architecture at the core of your content ecosystem, Fotoware integrates seamlessly with tools like your Product Information Management (PIM) and Content Management System (CMS) to deliver unified, accurate content - accelerating growth and reinforcing brand consistency.

“Even though we had used a DAM system for many years - integrated with our PIM - this was a quantum leap for us. The Fotoware Alto platform, with its modern and powerful interface, combined with Infolox’s API-first approach, is far superior to our old system in terms of usability, efficiency, stability, and performance.”

Peter Leipold - Head of Digital Product Data Management & B2B Application Services

KERMI

"From a technical perspective, having Fotoware at the center works very well - especially with all the processes, integrations, and the flow of data between systems."

Josephine Cederborg Wennberg - Former Tech Business Analyst

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Powerful features for retail & e-commerce

Workflow automation

Build and trigger multi‑step workflows (upload → tag → approve → publish) that run automatically, reducing manual tasks and speeding content delivery.
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Structured product metadata

Build complex metadata schemas to reflect product relationships, attributes, and hierarchies - ensuring precise data control and easy scalability across content types.
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Multi-language tagging

Tag assets in multiple languages so global teams can find and use content without translation delays or duplication.
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Controlled vocabularies

Use predefined, standardized tag lists to ensure metadata consistency, simplify admin work, and maintain a clean taxonomy across your library.
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Contextual tagging

Automatically apply rich metadata that captures the context of each asset - such as campaign, product, region - making search and reuse smarter.
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Asset tracking & audit logs

Monitor how assets are used: who accessed them, where they were published, which version was used, and all actions performed on them - ensuring governance and visibility at scale.
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API-first, headless architecture

Integrate Fotoware Alto seamlessly into your ecosystem - use its REST API to connect with PIMs, CMSs and other systems for maximum flexibility and scalability.
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Powerful search

Search across rich metadata, relational asset connections and cross‑language tags to find the exact asset fast, regardless of format or system.
Brand portals

Offer a secure brand portal for internal teams or external partners - sharing just the right assets in a controlled environment while maintaining your brand identity.