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The new Fotoware brand: Uniting customer value with brand identity

29. January 2024

Today, we unveil the new Fotoware - the Fotoware for the future. Recognizing the importance of adapting to the ever-changing content operations landscape, we are thrilled to launch our new website and an updated, modern identity for an elevated customer experience.

This transformation is not merely a change in appearance, but a strategic move to align with the present and future needs of our customers, communicate our company culture and foster deeper connections with our audience, digitally and in-person.


Embracing change for customer-centricity

Understanding the landscape

As we navigate the dynamic content operations market, it's essential to acknowledge that customer needs are in constant flux. Our rebranding journey began with an in-depth analysis of market trends, customer feedback, and emerging technologies. This allowed us to identify opportunities for improvement and innovation, ensuring that our solutions align with the challenges our customers face.


Renewing our commitment to customer experience

With the rebranding we focus on enhancing the overall customer experience, making it easier for businesses to learn about Digital Asset Management and Content Operations offerings and confidently make decisions that streamline their content workflows. We aim to be a one-stop shop for all their needs in this rapidly changing digital landscape.


Reflecting culture and personality

A closer look at company culture

Beyond the user experience, our rebranding also serves as a visual representation of our company culture. We believe that fostering a positive and innovative work environment translates into better solutions to help our customers, and that they can rely on.

Through our revamped brand identity, we aim to connect even tighter with our customers and communicate our vibrant and creative culture.


Personifying our brand

Fotoware looks different today than yesterday, and it's all about personifying our brand. We want our audience to see the Fotoware we are every day at work, and it’s important that it’s reflected in the brand digitally and when you meet us in person. By injecting our company culture into our brand, we hope to connect with our customers on a deeper level, bringing our values of Innovative, Passionate, Responsible and Caring stronger to life.


Bridging Digital and In-Person Connections

Digital transformation for a connected future

In the digital age, a strong online presence is crucial. Our rebranding strategy encompasses a comprehensive digital transformation, ensuring that our website, social media, and online platforms seamlessly reflect our new identity and offer an easy customer journey. This not only facilitates easier access to information but also allows us to engage with our audience on several places.


Beyond the screen: Strengthening in-person connections

While digital interactions are essential, we want to encourage people to get in touch and enter a conversation with us to talk about their organisations‘ wishes, challenges, future perspectives, so we can offer the best individual solutions possible. Every day, we want customers to feel that we are one Fotoware, streamlining content workflows with highly skilled and experienced employees, available in-person and online for you, our customers.

In redefining Fotoware, our promise is clear — we streamline content workflows.

We provide organizations with world-class tools to unlock the full value of their content.
From creation to distribution, Fotoware streamlines content workflows so people can dedicate more time to work on what matters most.​


As we embark on this exciting journey, we invite you to explore the new Fotoware, where innovation meets personality, and customer satisfaction is at the heart of everything we do.

Join us in shaping the future of content workflows – seamlessly, creatively, and together.

Want to learn more?

Talk to one of our experts to discover how we can streamline your organization's content workflows.