Digital Asset Management Tools

Take the tour!

Everyone can find, share and reuse their images, graphics and videos more efficiently with the FotoWare Digital Asset Management solution.

Check out our features below, and book a demo to see them with your own eyes! Our experts will give you a step-by-step walkthrough and answer any questions you may have. No strings attached!


Get the feature overview in one PDF!

Metadata standards

Build custom schemas to describe your assets or use the extensive built-in XMP, IPTC, and EXIF fields that come as standard.

Create SmartFolders

Combine different search terms in virtual folders, such as time frames or asset owner, and get instant hits without having to type a single word.

Powerful taxonomies

Make it easy for users to find what they need using visual filters that also aid quick and consistent tagging.

Control How Files Are Used

Get the overview of the who, the what and the where. Manage usage with visual markers, notes and ID-tags on your collections.

Third Parties Invitations

Invite partners and third parties to collaborate on a self-service platform that's intuitive and easy to use.

Advanced Playback

Play back any video format! Control playback speed, jump between scenes using key frames, apply live color filters, extract stills, and more.

Office Plugins

Crop, adjust and insert all approved visual content via the FotoWare plugin for PowerPoint or Word in seconds.

Adobe CC extensions

Open and edit visuals in Photoshop and Illustrator using the FotoWare plugin for Adobe CC. Use the dedicated InDesign plugin to add visual content to your layout, with optional processing applied.

Connectors for CMS

Connect FotoWare to WordPress and Episerver using our ready-made connectors to easily export visuals to your CMS. Or create a custom integration with any CMS using the FotoWare API.

graphics showing the FotoWare mobile app

The FotoWare Mobile App puts the power of a complete Digital Asset Management system in your pocket.

Download presets

Create a list of presets for every social media channel or website page to produce the correct-size visual in no time.

Collaborate using annotations

Highlight an area in a picture that requires attention and add mark-up and comments to collaborate on-the-fly.

Ensure brand consistency

Maintain complete control of each asset's publication rights, expiry, revocation and renewal of usage licenses.

Also see FAQ for information about our three options for running FotoWare; SaaS, Private Cloud, and On-Premises.
Responsive Markers

Create clickable, interactive markers to edit the asset’s metadata, trigger a webhook or lookup additional asset information in a PIM, for example.

Process files based on rules

Create rules to define how a file can be used, for example whether it can be sent to a PIM or a CMS.

Secure your visuals

Access to visuals can be set at multiple levels, affording you fine-grained control of who sees what and how assets can be used.


Create self-service approval processes whereby users can choose which of their pictures can be used, and for what, and withdraw usage consent at any time.

Consent forms

Easily track consent forms and the picture collections they are associated with

Manage and Revoke Asset Usage

Respond to requests for rectification and erasure, making sure withdrawn pictures are never used without proper authorization.

Complete site branding

Style your site with corporate logos, custom CSS and contact info and terms of use that uniquely represent your brand.

Personalize your UI

Branding and configuration go hand in hand to create a unique, navigable tour of your most valued brand assets. Create archives and add taxonomies and SmartFolders to guide users to your content with minimal friction.

Fully Customizable

Set up your own archives, automation, and markers. The entire site configuration is easily available to managers. Best of all, most of the customization can be made by ticking off the options you require and requires no technical expertise.

Increase productivity
with PRO interface


Work even quicker with large amounts of files.

Selection & Culling Tools

We give you the most effective tools for culling large collections of pictures with flexible selection tools and efficient workflows.

Image Comparison

Our full-screen image comparison tool shows every picture with crisp and sharp detail.

Batch Metadata Operations

Select multiple files and add, remove or edit any piece of metadata one-by-one or in batch. There is no faster metadata editing tool on the market.

Save Your Favorite Searches

Don't repeat yourself. Create bookmarks with searches you often perform or pin a result, so it opens each time you log in.

Keyboard Shortcuts and ”hidden” Productivity Features

With the keyboard shortcuts, you can manage, organize and edit your assets at the highest speed possible.

Video Playback in search result

Quickly get an overview of video content with previews directly available in your search results and options to adjust playback speed for rapid playback of long sequences.

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TIP! The FotoWare Professional Service team can maximize the potential of your FotoWare!

More key features

All features are well documented so if you are looking for a something in particular or just want to learn more, search on


Enable image recognition to describe what is on an image with keywords, in order to make your files easy to discover.

Order and Approve Assets in One Tool

Select assets and add them to a cart, allowing users to check out the assets. Admins can optionally approve and comment on the order. Use webhooks and API support to integrate with other systems, such as payment providers.

Quick renditions

On-demand resizing of images for delivery of a certain pixel size in the browser, with optional watermarking

Crop Profiles

Customizable crop sizes for use with the FotoWare plugins - allowing users to check out an image for local cropping

Processing profiles

Allow users to download different renditions of an image by creating processing profiles and assigning them to the relevant archives.

Guest portal

Make an open portal for visitors on your site, that doesn't require login. For example, a press archive with images and videos.

Powerful Search for Advanced Users

Versatile search that helps you find what you're looking for - search in metadata or use file properties and file type data to narrow down your results.

Enable Commenting

Collaborate effectively with your team by using the integrated comments feature to give immediate feedback.

SSO with Azure AD, SAML2, OneLogin, Active Directory and more

Forget passwords or user logins - use SSO to manage access and leverage the convenience of automatic login.

Looking for a pro photographer's tool? Get Your Photos Organized with FotoStation.

Frequently Asked Questions

What type of files can I store in FotoWare?

You can store almost any file type in FotoWare.

See a full overview of supported file types.   

What are workflows?

A workflow is a set of actions that simplifies and streamlines tasks that are regularly executed in your FotoWare.

In FotoWare, you can use workflows to notify users when license rights expire, to run approval processes when publishing images or visual files externally, and to obtain consent in compliance with GDPR - and much more. You can also create custom workflows to fit your exact needs.

Read more about workflows.

What is API and what is it used for?

An API allows two applications to talk to each other.

For example, you can use the API to connect FotoWare with a Product Information Management (PIM) system to publish product images together with product information. You can also integrate with an Editorial system to publish images or visual media together with articles, or with an e-commerce system to publish product images to your e-commerce site, and much more.

What is the Pro Interface?

The Pro Interface is a built-in extension for Professional and Enterprise licenses. It is great for those who need to work with large amounts of files. It enables you to edit metadata on several files at a time, do thorough image comparisons, save your favorite searches, and much more.

Read more about the Pro interface.  

Is the FotoWare Interface WCAG compliant?

Yes, FotoWare offers WCAG 2.0 AA compliance on all plans.

You also have the opportunity to further style your FotoWare to your compliance and branding needs, depending on your plan.

Learn more about WCAG compliance in the FotoWare interface.

How can FotoWare be run?


We offer three options for running FotoWare:

FotoWare As a Service (FotoWare SaaS). Your FotoWare site will be hosted on our infrastructure, and all updates and fixes will be rolled out automatically.

This is the recommended way to run FotoWare.

FotoWare on a Private Cloud. Your FotoWare will be installed on a virtual server in your chosen cloud infrastructure.

Maintenance and updates must be handled manually and will require in-house IT staff or assistance by your FotoWare partner or FotoWare Professional Services.

FotoWare On-Premises. Your FotoWare will be installed and operated on Windows servers in your own infrastructure.

This option requires in-house hardware. Maintenance and updates must be handled manually and will require in-house IT staff or assistance by your FotoWare partner or FotoWare Professional Services.

Are you not sure what is the best option for you?

Contact us at