GDPR & Consent Management for Images

Helping organizations handle photos and videos in compliance with data protection regulations.



Consent Management in 1 Minute

Since photos can be classed as personal data, the way you manage these files must comply with data protection regulations, such as the GDPR.

In this 1-minute video, see how Consent Management in FotoWare makes it easy to keep track of photos of people and their usage rights.



How FotoWare helps you to comply with data protection regulations like the GDPR

Talk to us to find out how.

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Easily Request Consent

Request consent from individuals by sending a personalized consent form via email directly from your FotoWare. You can also create a QR code for occasions where it isn't possible to send forms via email.

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Give Consent on Mobile

Once a user receives a consent form, they can quickly and easily give their consent via the FotoWare Mobile App, adding personal information, selecting usage rights, and more.

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A Full Overview of Consent

Get a complete overview of who has or has not given consent. Keep track of consent form statuses and usage rights in one central system so you always know where to look.


Tag Images of Employees

Tagging images with the employee's name or ID number makes for effortless recording of whom you have images of. You will quickly find the pictures by searching using the tags.


Set GDPR Consent Status

Keep track of whether you have consent to use photos or videos of people in your organization, and easily update when a data subject withdraws consent, at any time (re GDPR Article 7).

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Assign Image-Use Rights

Every image can display a visual marker to show the user whether they have permission to use it and where: on social media, the website, in print, or internally and externally.

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Quickly Approve Images

Save significant amounts of time by letting staff approve their own images quickly and easily. After sharing the images with them, all they have to do is simply select the images they like with just one click of a button!

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Search and Find Images

When a data subject exercises their GDPR right to access, withdraw, or erase, our powerful search feature means that you can be certain of finding every image of that person in your organization's possession.

How enterprises solve image GDPR challenges with FotoWare

Learn how some of the largest companies in Norway manage thousands of images using the FotoWare Digital Asset Management solution.

Read article: Solving image GDPR challenges with FotoWare DAM


How GDPR impacts your organization's use of images

If a person can be identified from a photo or video, it can be classed as their personal data. This means you have to handle that data in accordance with the GDPR, just like you do for data about your customers or marketing prospects. This can also apply to photos and videos of employees in your organization.

To stay GDPR compliant with images, you must pay careful attention to these three sections of the GDPR:

The Right to Withdrawal

Article 7 (3) gives data subjects the right to withdraw their consent at any time. Subjects must be fully informed of how to withdraw consent and it should be just as easy as giving consent.

LEARN MORE: GDPR best practices for employee images


Right of Access

GDPR article 15 ensures that all data subjects have the right to obtain confirmation and information from the data processor about their use of the subject's personal data.

How to comply with GDPR "Right of Access"


Right to Erasure (or the Right to be Forgotten)

GDPR article 17 enables the data subject to request that an organization erases all the personal data that they have about the data subject.

LEARN MORE: GDPR best practices for employee images



Essentially, you need to be able to easily find, delete, or change the consent status of any image your company has of your employees.

If you can't reliably manage employee image consent, or you don't have any processes set up, it's likely that your organization is breaching the GDPR regulations for handling your employees' personal data.


Continue learning about GDPR compliance for images



Is your company's image management GDPR compliant?

Take the test to assess your organization's processes for storing and managing images of employees and other people.




6 Steps to Ensure GDPR Compliance for Images

Follow our 6-step guide to make sure your organization is GDPR-compliant when using photos and videos of employees




GDPR-Compliant Photo Consent Form

What do you need to include when asking employees for consent? Use our photo consent form to see all steps.




FotoWare and GDPR for Images

This short demo video shows how FotoWare helps companies to comply with the GDPR when using images of employees.


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FotoWare empowers organizations to be GDPR-compliant through proper use of its Digital Asset Management system, and cannot advise on any legal aspect of the GDPR. FotoWare makes no representation, warranty or guarantee of GDPR-compliance when using the product.