Mastering content management in media: 5 challenges solved with DAM

Challenge 1: Content overload and lack of organization

Content managers often struggle with overwhelming volumes of digital assets, such as images, videos, graphics, etc., and the need for fast content creation, management, and distribution.

A Digital Asset Management (DAM) solution addresses this challenge by offering customizable configurations that empower professionals to streamline their media workflows. Through advanced metadata management, tailored configurations, and built-in tools for effective culling and selection, users can swiftly navigate through extensive libraries, significantly enhancing the speed of content organization.

Additionally, many DAMs also provide AI-powered auto-tagging tools, making object recognition a simple and automatic process, increasing the discoverability of digital assets.

LEARN MORE: How to leverage AI for Digital Asset Management with Auto-Tagging

Challenge 2: Collaboration bottlenecks and inefficient remote work

Collaboration is essential in the media industry, yet bottlenecks can delay several progresses, particularly in remote work scenarios. Therefore, media companies must invest in solutions providing efficient approval workflows, advanced access rights, and reliable processes for remote work.

Capable DAM solutions offer seamless collaboration by integrating with various tools and platforms. This ensures effective teamwork, breaking down collaboration barriers and enhancing overall efficiency.

LEARN MORE: From stage to the press - How San Francisco Ballet improved their image approval workflow

In addition, media companies do well in investing in a solution that provides a mobile app since this will enable content creators to upload and manage visuals on-the-go.

Challenge 4: Staying on top of image rights and licenses

Keeping track of image rights and licenses is essential in the Media & Entertainment industry. However, it's not always a straight-forward task. Getting this wrong can leave your organization facing hefty fines for copyright infringement, so it's vital to choose a solution that manages not only content items, but also their associated data.

By facilitating metadata management, DAM solutions enable users to navigate the complex landscapes of rights management and compliance. This can be done with built-in metadata-editors, that are customized to fit highly specific and advanced needs.

Challenge 5: Ensuring seamless content distribution

Between the processes of creating and publishing content, there's a lot of data that needs to be controlled effectively. For many media companies, this will involve labor-intensive manual tasks like image enhancement and resizing, file and format conversion, internal and external approvals, and distribution of content items to multiple platforms.

Integrating your systems is a key step for streamlined publication processes. With a DAM at the center of your content ecosystem, your setup is optimized for an omnichannel strategy, since such solutions take care of multiple key steps in the approval and distribution workflows.

READ MORE: Fully automating the editorial workflow: A case study of Klambt Verlag