Storebrand is one of Norway's leading financial services companies, dealing mainly with life insurance and pensions. The organization manages over NOK 700 billion, making them Norway's largest asset manager, and has been awarded the world's most sustainable pension and insurance company. The marketing department required a new way of managing their digital assets to help them save time, increase efficiency and improve the structure of their storage. Digital Asset Management was the answer, with a SaaS solution - read on to discover why...
How did Storebrand previously manage its digital assets?
It was a bit all over the place! Our digital assets were in our internal folders, on colleagues' desktops, on external hard drives and so on. Our digital agency also stored a lot of visual content that was Storebrand branded. When the number of images increased it got more and more complicated keeping track of them, and search was difficult. We had many folders, since we have many marketing projects. Not all the images were royalty free either, and they were kept in separate folders.
What challenges did Storebrand have with how it previously managed its digital assets?
Everyone kept asking for images for various purposes, but we lacked a full-on digital solution for all our visual content. Everyone had different routines for storing images, and it was difficult to find them using keywords. We didn't have control over the increasing amount, and it was difficult to keep everything up to date. Previously, we also had to have software for cropping and resizing all images. Also, since some images were not royalty free there was a risk of breaching the licensing terms.
How did these challenges impact the company?
A lot of time was spent on finding images and having to crop them in another software. It was both time-consuming and frustrating. We also experienced that valuable content was sometimes deleted, or just kept on our private desktops - this was not (cost) effective at all! Also, there were too few people who knew where all the images were, and they were bombarded with questions daily. There was also the risk of low quality on our visual content, since the same easily available images were used again and again.
Why did Storebrand choose a SaaS solution instead of On-Premise?
What are the benefits of SaaS vs. On-Premise for Storebrand?
Why did Storebrand choose a Digital Asset Management system?
Because of all of the reasons above! After launching our content hub, our need to license, structure and store images increased. Our images are being used across many platforms and channels, such as digital newsletters, our website, social media etc. These have different formats, and our images must be cropped into given sizes in an effective way.
What features of Digital Asset Management were important for Storebrand?
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