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This year's most popular blog posts

The most popular articles of 2022 - blog

2022 is coming to an end, and it’s only natural to spend some time reflecting on the year that has been. Regarding B2B software, the trends have been almost impossible to ignore and can be witnessed across industries and use cases. For instance, data privacy has become increasingly important, as has to integrate critical software with third-party vendors to ensure seamless management of assets.  

Looking back at our most popular articles this year, we can see these trends affecting the popularity of our content. Check out our top five blog posts below and discover what topics have been the most engaging amongst our readers. 

Nr 5. DAM vs. PIM - What’s the Difference? 

The fifth place this year goes to an article outlining the differences between Digital Asset Management (DAM) and Product Information Management (PIM) systems. This is a particularly relevant topic for professionals within Retail, E-commerce, and Manufacturing since these tend to use both systems when managing product images, oftentimes integrating the two for seamless processes. 

Nr. 4. 6 Challenges all marketing teams face when managing digital assets

Next, we have an article specializing in typical challenges within the marketing sphere. Here, you may read about how today’s marketers are working with media files and how they can improve processes related to this work through DAM solutions. Amongst other things, the article explains how modern marketers can automate mundane tasks and ensure brand consistency when using and managing visuals.

 

Nr. 3. How to collect and manage image consent forms in FotoWare

Since the introduction of the GDPR in 2018, several organizations have voiced concerns regarding the storage and usage of images featuring identifiable individuals, such as employees or stakeholders. Seeing how images are managed differently than other forms of personal data (emails, phone numbers, etc.), they also need different systems to ensure GDPR compliance. 

In May 2021, we released a new feature in FotoWare to deal more efficiently with this issue, namely Consent Management. With this feature, FotoWare users can easily collect and manage image consent forms directly within their DAM solution, helping them comply with the GDPR. How this can be done is described in this article, which was our third most-read this year.

Nr. 2. How retailers succeed online with Digital Asset Management 

Since DAM systems are key to many Retail and E-commerce companies, we make an effort to create content pieces tailored toward this industry. One of these pieces is the second most-read article this year and serves as a how-to guide for retailers investing in this software.

 

Nr. 1. Best practices for GDPR compliance when using images of employees

Our most popular blog post this year focuses on how the GDPR affects employee photos and what you can do to comply more efficiently. As mentioned, this is a highly relevant topic of discussion for most organizations across Europe. In the article, you’ll get a closer look at how Article 17 (Right to Erasure / Right to be Forgotten) affects your image management and discover some best practices for more efficient compliance. 

 

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