By Alex Kronenberg On October 23, 2019

How Honeypot went viral for under $100... and did it more than once!

Going viral is often considered the holy grail for marketers and content creators. Generating mass exposure for relatively low...


( read 6 min)

Topics: Content Marketing,

By Alex Kronenberg On October 2, 2019

The Importance of Automation, Consistency, and Diversity for Pracedo [Interview]

At FotoWare, we believe in championing diversity to bring out the best in our industry, our business, and our people. We...


( read 11 min)

Topics: Content Marketing, Diversity,

By Alex Kronenberg On September 4, 2019

Building Meaningful Brands and Making an Impact in Women's Football [Interview: Xavi Bové]

Women's football is currently experiencing extraordinary growth in the wake of hugely successful international tournaments...


( read 9 min)

Topics: Content Marketing, Diversity,

By Olav Andreas Frenning On August 28, 2019

Why Folders Suck at Organizing Content for Teams

One picture among a thousand others In a folder neatly stored with hundreds of others On a shelf in a storage room with...


( read 10 min)

Topics: Content Marketing, Working with DAM,

By Alex Kronenberg On August 21, 2019

Building Global Brands with Sports Influencers [Interview: Michael Joustra]

How can you work with influencers to grow your brand, encourage visitors to your e-commerce store, and increase sales? If...


( read 10 min)

Topics: Content Marketing,

By Alex Kronenberg On August 9, 2019

How a Global Marketing Agency is Succeeding with Daily Vlogs

In the age of the content explosion, cutting through the noise is getting more difficult by the day for B2B companies. Yet,...


( read 13 min)

Topics: Content Marketing, Leadership,

By Alex Kronenberg On July 29, 2019

Storytelling Through Sweat, Smiles and Suffering - Norseman: The Xtreme Triathlon That's Not For You.

Norseman Xtreme Triathlon is one of the toughest, most exclusive endurance races on planet earth. Taking place in the heart of...


( read 14 min)

Topics: Customer Stories, Content Marketing,

By Alex Kronenberg On July 15, 2019

Top 3 Green Marketing Campaigns of 2019

Paper straws, electric cars, and trainers made from ocean plastic. In recent years, consumer interest in environmental issues...


( read 5 min)

Topics: Content Marketing,

By Olav Andreas Frenning On June 19, 2019

Why Image Size Matters and How to Resize Images in FotoWare

Why image resizing is important?

Quality visuals are a crucial part of successful digital marketing. Images are used...


( read 4 min)

Topics: Content Marketing, Working with DAM, Retail & E-Commerce