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Media management post Covid-19: Adapting to the re-opening of society

By Amalie Widerberg on February 23, 2022

Borders are opening up, restrictions are being removed, events are being rescheduled, and it seems like social distancing will soon be a thing of the past. It can feel tempting to say that we’re “back to normal”, but what does that entail?

Looking back to 2019, we can definitely see that the pandemic has left the world with a new perspective. Thousands of businesses have adapted to a new way of working, and there’s little doubt that public behavior has changed as well. So what does this mean for your organization? And how can you best adapt to the re-opening of society?
In this article, we’ll take you through three key steps for success in this new situation we’re finding ourselves in.

Step 1. Learn from the past

While this one might seem obvious, you’d be surprised at how normal it is to revert back to old structures without taking new experiences into account. Most likely, you and your team have learned a lot from the pandemic, and a de-briefing is definitely in order if you want to bring this wisdom with you into the future as well.

We suggest doing an audit of your routines for the past two years: looking at what you did good, what you could have been done better, and what you might benefit from implementing in the future.

For example, when you first started working from home, you might have worried about how it would impact productivity - but looking back on it now, you might see the various benefits a more flexible office structure provided. The same goes for digitalization in general: while physical meetings used to be the norm, we’ve increasingly adapted to remote solutions, hosting meetings, events, courses, and much more online. And while most of us are looking forward to a time when we can get back to meeting each other physically, it’s definitely worth considering how these new habits can benefit us moving forward.

LEARN MORE: The rapid changing market demands during the pandemic crisis have forever changed the way we think about tech

Step 2. Re-introduce the human approach

It might be beneficial to continue with many of your digital habits, but you should still work towards re-implementing the human approach. No matter how digital we become, humans are still social beings who like to do business face-to-face. The trick here is to combine this point with the one above. While some meetings, tasks, or events will benefit from being conducted in person, others might not be worth the investment. Putting your resources in the right places can give you a competitive advantage moving forward.

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While you shouldn’t spend too much time evaluating, finding out how to balance digital work habits with the human approach, is definitely one area that deserves some extra attention. While audiences have been content with digital communication for a while, they’re unlikely to stay satisfied with this in the future. In order to meet the increasing demand for flexibility, content creators need to establish a hybrid approach moving forward.

LEARN MORE: Why Digital Asset Management Matters in an Increasingly Digital World

Step 3. Be prepared for an explosion in media assets

When society opens back up, you can count on a magnitude of shifting trends. Popular interests will change, and you’ll have to replace a lot of your old content to meet the new expectations of your target audience.

This is an instance where the longer you wait, the more difficult it’ll be, and with businesses and borders opening back up, there’s little doubt that people and organizations will use this opportunity to come up with new ideas. Therefore, thinking creatively about content production is of utmost importance at this time, and will likely result in your team experiencing an explosion in media files - some of which will turn out to be essential for your brand moving forward.

LEARN MORE: 6 Challenges all Marketing Teams Face when Managing Digital Assets

So, how can you prepare for this explosion? While producing content is great, managing it can quickly turn cumbersome when media files start piling up in your storage solutions. If that happens, what you’re left with is a chaos of files, often resulting in a lot of resources being spent on searching for the right ones. You may even lose some of your most valuable assets, simply by not being aware of their existence.

This is why, as we start shifting back to a social world, we recommend that you implement the necessary structures for proper media management, so as not to end up with a chaos of content.

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Avoid internal chaos with Digital Asset Management

Whether you work in the media or retail industry, the re-opening of society is likely to increase your need for content production and management. As discussed above, an increase in media files can be a step towards success, but may also turn quite chaotic without the proper systems in place.

As the number of media files grows, you’ll likely learn that having a place to store your assets alone is no longer sufficient, and you need to provide your team with a solution to efficiently retrieve, distribute, and correctly use them. This is where Digital Asset Management (DAM) comes in. As a metadata-based solution, a DAM is far more than a traditional media bank: it aims to serve as the core of your content ecosystem, enabling efficient and secure file management across your organization.

Want to learn more about DAM and what it can offer your organization? Download our eBook below and uncover 6 of the most common myths about this technology.

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UNDERSTANDING DIGITAL ASSET MANAGEMENT
DAM Myths vs. Reality

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