How We Celebrated World Photography Day with a GDPR-Compliant Photoshoot
By Amalie Widerberg on August 19, 2021
World Photography Day, on August 19th, is a day to celebrate the rich history of all things photography! As a company whose foundations lie within photography, we thought it would be the perfect time to shed light on the importance of having great photographs. So, to celebrate the occasion, we invited professionals in Oslo to participate in a free photoshoot to get new high-quality professional headshots to use on LinkedIn and anywhere else, and give their personal brand a boost!
We all know how crucial it is for brands to be recognized, which is especially true nowadays when the audience is being bombarded with ads and images on a daily - if not an hourly - basis. You have to be noticeable, and in order to be that, you need to be visible. This is done through many types of assets, from videos and gifs to logos and other graphics, but the most common way of gaining visibility is undoubtedly through images. This is why having quality photos, is not just a nice attribute for your business, it is crucial for the overall success of the brand.
However, in this world of social media and online communication, it is not just businesses that need professional photos, but also anyone who wants to stand out on the different communication platforms. Be it email, LinkedIn, a personal website, or other online forums, your face - or lack thereof - is one of the first things people see when scanning your profile, and is a large part of how you make your first impression.
Some of the headshots from the photoshoot
Professional Portrait Photoshoot
As a way to celebrate World Photography Day, we invited professionals working with marketing, communications, HR, and many other important roles, to have their picture taken at an exclusive photoshoot at FotoWare HQ in Oslo.
With any photoshoot, there are inevitably hundreds, if not thousands, of photos to manage, which can be a difficult task. And then there is also the question of ensuring that the files are handled in accordance with the GDPR. Fortunately, we could streamline this process using our very own Consent Management feature.
Ensuring GDPR-compliant image consent
When the guests arrived, they scanned a QR code with their mobile phone which generated a ready-made consent form for them to complete. This included the information about the reason for collecting their personal data, how it would be used, and for how long the photos would be stored. Once signed, the digital consent form could then be connected to the photos of the individual, using a unique keyword tag, when they had been uploaded to the FotoWare site. We could then find every photo of each individual quickly and easily with a simple keyword search. This also made it simple to create a shareable album for each guest, containing all their photos.
We are so excited about the results and want to thank Kolonihaven for their great help with this event.
Do you wonder if your use of images is compliant with the GDPR? Download our free GDPR checklist and see for yourself:
GDPR checklist for images Is your use of images compliant with the GDPR?
Learn how to manage employee consent and manage GDPR for images.