How Technology Can Help Retailers to Keep Up With the Ever-Changing Market Trends
By Eunbyeol Koh on August 21, 2018
@Photo by https://unsplash.com/@jonasjacobsson
Companies in the retail industry constantly need to present new products, and the race to get your products in the market as quickly as possible has never been tougher. How can retailers achieve speed to market? Can technology help with it? Christer Strandberg at Buildpix, a FotoWare partner in Sweden, shares how Digital Asset Management can help retailers to be a market leader by delivering the right content at the right time.
How long has Buildpix been a FotoWare partner and how did it become involved with the Digital Asset Management industry?
Buildpix has been partner with FotoWare since 2002. It started with my background as news photographer and desktop computing specialist at a Swedish newspaper. When we scanned the market for a solution back in 1993 we found that Camera factory Hasselblad was a good option. Hasselblad digital imaging later on was closed/transferred to Interfoto and that is how I came in contact with FotoWare. I worked from 1997-2002 at Swedish distributor and then started Buildpix together with my wife Annette at 2002.
Buildpix has a strong presence in the retail industry, serving customers like Thomas Cook, Ellos, Lindex, Scania and more. How does FotoWare make a difference for those companies?
FotoWare give the most powerful tools to view and select in big number of images. That is thanks to our history in media that demand the fastest way to view and select of thousands of images every day. FotoWare help them to maintain their images library and communication channels in a efficient and price-worthy way. By using a Digital Asset Management solution like FotoWare, they can find files in one place and keep them confident in how and where to use it.
What is a typical workflow that FotoWare manages for teams in the retail industry?
We can take fashion industry as an example:
New season means thousands of new images arrive in a short time
Art Directors do a first draft and send images to colour tune and retouch
Tuned images are imported to PIM and updated with metadata from PIM automatically
When files are ready to publish, there is an export job from PIM to FotoWare. In FotoWare all images are optimized for digital usage
A majority of retailers will encounter issues of managing assets in multiple languages for multiple sites. What are your top 3 tips for selecting the needed metadata and taxonomy fields?
Try to keep it in English
Item number is OK but don´t forget to describe what´s in an image
You can often find a good start for taxonomy in your own (customers) e-commerce site.
What are the top 3 signals that a retailer needs a Digital Asset Management?
When finding images takes a lot of time
When you are in doubt about permissions and royalties
When you buy assets that you already have
How can retailers determine what the ROI is for a DAM solution?
It can be boiled down to two questions: 1) Are they buying external services today?, and 2) How many of internal staff are involved in the current process and overlap each other without knowing about it?
Buildpix and FotoWare are co-organizing a seminar on tech trends in the retail industry. Can you explain a little bit about this?
We want to add value for our future customers. Why choosing retail? It´s one those segments that is growing in number of companies and users. It's also one of the fastest changing industries. In order to keep up with the changes, retailers always need to make sure to have the expected images and movies in hand and be able to push in the very right moment. With our heritage from news and media we know that we are able to meet their demand of user experience and performance.