How Media Companies Can Keep Up With Changing Tech Trends
The media landscape is vastly different today than it was just a few years ago. The emergence of new technologies is impacting the way companies in the Media & Entertainment industry create/publish content, and communicate with their audiences.
We caught up with Oliver Kern, managing Partner of Xenario Germany, to learn more about what common problems Media & Entertainment companies have, and how they can combat these issues with a Digital Asset Management solution. You'll even get his tips for calculating ROI on a Digital Asset Management system!
Feature photo by Sam McGhee, Unsplash
Can you tell us about yourself and Xenario Germany?
My name is Oliver Kern, Managing Partner of Xenario. I’m a DAM Consultant and technical lead at Xenario with more than 20 years experience in digital asset and interactive business. I’m responsible for our big long-term client-projects, our cloud-based DAM ecosystem in MS Azure and our custom integrations for FotoWare.
Located in Hannover, today we are a team of over 10 employees and 100% focused on Digital Asset Management solutions based on FotoWare. We've provided a complete FotoWare Digital Asset Management service for leading M&E companies such as Sky, Axel Springer, Springer Nature, Bild, and Focus.
FotoWare Partner Manager, Truls (front right) meeting with Xenario GmbH and Xenario UK
What are the most common problems that media companies experience?
Today, media houses and publishers are in direct competition with companies that have the technological know-how and create/publish content in new ways. In addition, the market is also requiring new formats and ways of publishing content - in a shorter period of time. The challenges are to capture the possibilities of current technology and develop creative solutions to meet the changing business needs.
A Digital Asset Management system in Media & Entertainment is mainly used for supporting content creation and automating asset-related processes; Ingesting assets from different sources to get the best possible assets quickly. Access, search and select all available assets for different publications/channels by multiple users easily. Process and distribute assets automatically in the best quality to multiple on/offline channels. Handling image rights to prevent fines by licence owners is very complex in multi-channel distribution. Reusing or selling existing assets gets more value out of the library.
Without a DAM they are not able to create multi-channel content the same way as companies with a DAM do. They cannot react as quickly as the market demands or try new ways of publishing as they do not have a full control of access or an overview over all their assets. Processes are often manual and handled in different systems which are not connected to each other.
Photo by @linkedinsalesnavigator, Unsplash
"More than 100 editors at 16 locations use FotoWare daily to view the newsfeed with up to 100,000 new images."
- Chris Simon, CVD, Picture Editor in Chief, Bild
What features of FotoWare Digital Asset Management can help media companies solve their issues?
Automated workflows for ingesting, enrichment, processing and distribution. Indexing and presenting a huge amount of assets in the shortest possible time, easily enriching assets using industry standard technology. Improved with the FotoWeb API to connect different sources and establish more metadata-based workflows.
Still very important is folder handling and direct access to file storage. For most users, it's still the typical and easiest way to qualify and structure files. The migration to metadata-based structuring is a very long way to go.
"We were able to define our own ideas for the workflow at almost every stage of the system's implementation. Adapting the workflow to new requirements can be done by our IT department at any time without having to access the Xenario experts."
- Harald Neumann, Focus
How can media companies determine ROI for a DAM system?
Organizations should determine how a DAM system would reduce, eliminate or optimize the existing processes that are manual and scattered in different systems. Compare automated asset processing/ distribution against manual tasks done by employees.
Calculate savings of image right fees that are expected from the right license management in DAM. Calculate image syndication without DAM. Calculate the number of image requests by employees towards the image department versus a self-service portal with all assets available – permission based and rights controlled.
It's way easier to calculate existing processes against an automated DAM process than calculate the ROI of processes you never thought would be possible, needed or used before. But with DAM you have a lot of more ways to work with your assets in the future.
Find out why 400+ Media & Entertainment companies use Digital Asset Management to solve these problems and easily store, manage, find, and share their content.
About the Xenario Germany Team
Xenario Germany has been a FotoWare Partner since the early 2000s and is our first Platinum Partner in Germany. For 15 years, Xenario Germany has worked closely with a wide range of industries, organizations and public authorities. It has an especially strong presence in the Media & Entertainment industry, providing a complete FotoWare Digital Asset Management service for leading M&E companies such as Sky, Axel Springer, Springer Nature, Bild, and Focus.
CONTACT Xenario Germany
Groß-Buchholzer Kirchweg 70 C, 30655 Hannover