( read 5 min)

FotoWare Brings Digital Asset Management as an Application in the Episerver App Marketplace

By Bettina Berntsen on June 26, 2019

With the FotoWare Connector for Episerver, Customers Maximize Business Investment and Extend Platform Functionality.

85% of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and FotoWare, helping organizations bring stories to life, and Episerver, the company transforming digital experiences, have made it possible through the FotoWare Connector via the beta program on the new Episerver App Marketplace where business users choose an app to fit their needs.

"We're excited to be part of the Episerver App Marketplace, making it easier for everyone working with digital content to find, use and reuse their content together with their Episerver CMS."
- Øystein Syversen, Business Development Director at FotoWare

The FotoWare Connector will empower people and organizations from Retail & Manufacturing, Media & Entertainment, Public & Education, Museums & Heritage, Police & Intelligence, and marketing teams of any size, to manage, find, share, and safely store everything, from the latest company PowerPoint presentation to all their marketing and brand assets, and provide faster searching of files, efficient collaboration, and easy access to their files from within their favorite tools. To be able to participate in the beta program for the Episerver App Marketplace, the FotoWare Connector had to pass strict design, quality, verification, compliance and support standards to ensure impeccable integrations for purchasers seeking quick extensibility in the form of B2C-like shopping.

“Episerver App Marketplace is mission critical for companies looking to customize their technology stack without the hassle or headaches associated with customization” said Fredrik Tjärnberg, SVP of technology at Episerver. “While Episerver is an end-to-end digital experience platform, our goal is to offer unparalleled accessibility to the best-of-breed software our customers want to use. To do this, Episerver App Marketplace offers a select-and-succeed model so back-end logic and integration helps engineer show-stopping front-end experiences.”

As an app for Episerver CMS, the FotoWare Connector meets business demand for teams where time is a scarce resource and a fast-paced working environment is the norm, while also enabling you to stay brand consistent, and in full control of all of your brand and marketing assets.

“Adding FotoWare as one of the first apps within Episerver App Marketplace speaks to the need for business users to have complete autonomy over what their software platforms do for them as an organization with hyper-specific needs another company, even in their own industry, may not have,” said Karen Chastain, senior director of global alliances at Episerver. “FotoWare is a tremendous value add to the Episerver ecosystem and a powerful way to plug in Digital Asset Management and use it to go grow your business.”

Episerver tests each new application or add on for functionality, security and user-interface; ongoing support is held with FotoWare. For more information about the app, visit https://marketplace.episerver.com/apps/fotoware/fotoware-connector/ 

About FotoWare
FotoWare is a Norwegian software company and was one of the first in the world to offer DAM. For 20 years, FotoWare has grown to become a world-leading provider of Digital Asset Management (DAM) solutions.
Over 250,000 users and over 4,000 customers in various industries worldwide use FotoWare, including NHST Media Group, NRK, Lindex, the White House Historical Association, The Financial Times, Volkswagen, the Metropolitan Police, Axel Springer Verlag, The Economist, the Australian Defense Force and Thomson Reuters. FotoWare is a solution for organizations and people to manage, store and share large amounts of digital files such as pictures, videos, documents, etc. FotoWare is sold as a service (Software as a Service) and via local installations through FotoWare retailers. FotoWare is a Microsoft Gold Partner.

About Episerver
Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore, and Vietnam.