By Alex Kronenberg On January 8, 2020

Why Consistency is Essential for Building an Iconic Brand (Interview)

Keld Strudahl is a sports marketing and sponsorship expert. After almost two decades working at Carlsberg as Marketing...


( read 8 min)

Topics: Content Marketing, Leadership,

By Alex Kronenberg On January 2, 2020

Reviewing our 2019 Digital Asset Management Wish-list

In January 2019, we wrote about our top five wishes for the Digital Asset Management industry. Almost one year on, as the...


( read 7 min)

Topics: Working with DAM,

By Alex Kronenberg On December 18, 2019

How Consistent Branding Helps to Attract Sponsors for Women's Football

In July 2019, the top division of Danish women’s football celebrated its relaunch, almost 2 years after the national team was...


( read 12 min)

Topics: Content Marketing,

By Alex Kronenberg On October 23, 2019

How Honeypot went viral for under $100... and did it more than once!

Going viral is often considered the holy grail for marketers and content creators. Generating mass exposure for relatively low...


( read 6 min)

Topics: Content Marketing,

By Alex Kronenberg On October 16, 2019

4 Ways Media Companies Can Work More Efficiently with Images and Video

Efficiency is absolutely fundamental to companies in the Media & Entertainment industry. In such relentlessly fast-paced...


( read 5 min)

Topics: Media & Entertainment,

By Alex Kronenberg On October 2, 2019

The Importance of Automation, Consistency, and Diversity for Pracedo [Interview]

At FotoWare, we believe in championing diversity to bring out the best in our industry, our business, and our people. We...


( read 11 min)

Topics: Content Marketing, Diversity,

By Alex Kronenberg On September 23, 2019

6 Problems of Working with Content in the Media & Entertainment Industry

If you work within the Media & Entertainment industry, you'll be all too aware of a very real and growing problem for...


( read 6 min)

Topics: Media & Entertainment,

By Alex Kronenberg On September 4, 2019

Building Meaningful Brands and Making an Impact in Women's Football [Interview: Xavi Bové]

Women's football is currently experiencing extraordinary growth in the wake of hugely successful international tournaments...


( read 9 min)

Topics: Content Marketing, Diversity,

By Alex Kronenberg On August 21, 2019

Building Global Brands with Sports Influencers [Interview: Michael Joustra]

How can you work with influencers to grow your brand, encourage visitors to your e-commerce store, and increase sales? If...


( read 10 min)

Topics: Content Marketing,