4 Reasons Why a WordPress User Needs a Digital Asset Management Plugin
Have you ever written an amazing article but struggled to find the perfect photos to use?
We had that precise problem, so we added a reworked FotoWare Plugin to our CMS running the latest version of WordPress so we could insert assets directly from FotoWare into new posts.
Andreas Bergman, Developer Assistant at FotoWare, has recently updated the FotoWare plugin for WordPress. In the process, he added support OAuth 2.0. "We always want to show our customers ways to interact with FotoWare, and WordPress is a good example. WordPress is the most popular CMS in the world, used by more than 75 million websites. We want to show FotoWare's potential for creating incredible integrations with other systems," said Andreas. Here are 4 key benefits of the FotoWare plugin for everyone who's running a website on WordPress.
Photo by Steve Johnson, Unsplash
1. All your files, at your fingertips
Although the main purpose of a CMS is to create and manage digital content for your website, it is not a good place to store original images. As the central repository for all your files, Digital Asset Management handles thousands of photos and videos. Moreover, unlike WordPress Media Library where you have to manually insert title, description or alt text, every image uploaded in FotoWare is tagged with metadata - data about data - so that you can easily find anything that you are looking for with minimal effort. This is essential for finding your way through large amounts of content, and for preserving valuable information already embedded in your files.
Having the FotoWare plugin means that you can browse all your content from within WordPress and simply take your pick, without having to go back and forth between the CMS and your file folders.
2. Retouch images within the built-in editor
The CMS is often an end-station, where your content is published after many rounds of alterations and tailoring. If you depend on the media library in your CMS, you could end up losing the high-resolution file, and be stuck with a web optimized low-resolution copy.
The FotoWare plugin has a built-in editor that lets you resize/crop an image or apply image filters like SmartColor or Greyscale when exporting from your FotoWare archive. By doing so, you can publish a customized version without affecting the original file, which sits safely in the FotoWare repository.
3. Take full control of image rights
Every file in the FotoWare Digital Management System has metadata which tags along (pun intended!) wherever your file goes. This metadata does not only make it easier to find images for admins, but also allows you to keep track of image usage rights. Google has started to add copyright and author credits in Google images last year, bringing greater awareness to image metadata. Misuse of image licenses can be an extremely costly mistake, with a hefty price tag. There have been many high-profile cases of publishers using images without the correct license, or failing to credit the creator. In 2012, Buzzfeed was sued for $1.3 million having published 9 photos without permission on their website.
With the FotoWare plugin, you always have access to your image's information - usage rights, contracts, model and property releases, allowing you to track that your images are used correctly. Add a caption to each file with just one click, by selecting from a drop down list of predefined authors or credits within the editor. If you have rights-managed photos with specific expiration dates, you can set it up and the image will be automatically revoked from the website after that date.
4. Improve your SEO
Metadata plays a crucial role in a web page and directly influences rankings and click-through rates (CTR) from the search results. Many website publishers aren’t aware of these important pieces of code on their web pages, so they can often go overlooked or be misused. According to the SearchEngine Journal, having metadata in your image in a website will help boost the discovery of your images via Google Images, and this is important especially for those who monetize their images, as it will help drive more traffic.
Each file in FotoWare is tagged with metadata based on metadata standards such as XMP and EXIF, that help your images stand out, ranking higher in image search. Beware - Some CMSes even strip this information (unintentionally) when they convert files, so you could lose it forever if your CMS has the only copy.
Photo: Andreas Bergman talking about the project at the FotoWare Partner Summit 2019
Andreas said he learned 2 things while working on the FotoWare plugin for CMS integration. "To get the knowledge I needed about the different steps, I used learn.fotoware.com diligently. One of the most important and valuable experiences I take with me is to use learn.fotoware.com frequently and in a good way, because everything you need is there. Since I am a new employee at FotoWare, it took me some time to get to know how everything is connected."
He also added, "Developing-wise, the upgrade to OAuth is amazing. OAuth allows you to easily integrate FotoWeb anywhere. The only thing you need to do is send the client to an authorization URL that is redirecting to a callback site that retrieves and handles access tokens and refresh tokens. After that, you are free to use the API and Widgets as you like. In this case, we only use the widget features, although the project started using full access to the API."
Tags: Working with DAM