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On Digital Asset Management and Beyond

Chi Modu has had a fascinating career as a photojournalist. In Part I of our interview we talked about his experiences involving the world's biggest Hip Hop artists and his latest project, UNCATEGORIZED. In the second half of our chat Chi talks about the business behind his passion, the changing face of photography and social media.

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PhotoVoice is a UK-based charity which uses photography to help bring about positive social change through projects both in the UK and around the world. Their mission and way of working is unique and we caught up with CEO Tom Elkins to tell their story.

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Chi Modu is a photojournalist who's responsible for producing some of the most iconic images of the Hip Hop movement. Throughout his career he has worked with legends including Tupac, Biggie and Snoop Dogg and his photos helped to define Hip Hop culture. He has recently released Tupac Shakur: Uncategorized, a book featuring 200 pages of previously unseen photos of the rapper 20 years after his death. In Part I of our interview, Chi talks about how he began shooting with Hip Hop's biggest stars and why an empty billboard inspired one of the most important turning points of his career.

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