Blog on Digital Asset Management and Beyond



On Digital Asset Management and Beyond

From top tips and hints to ideas and expectations for the future of DAM, we invite you to get to know the real-life human-beings responsible for building, maintaining and supporting the tools that help you to create content that changes the course of history, entertains and influences millions of people every day.

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Discover how Digital Asset Management is used by the Centre for Image Research and Diffusion (CRDI), whose mission revolves around the image heritage of Girona, Spain.

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4 May 2017

6 Things I've Learnt About DAM In 6 Months

Alex Kronenberg

Just over six months ago Digital Asset Management was a totally new subject for me. I hadn’t ever come across the term and had no idea that this industry even existed. Having now been part of FotoWare for just over half a year, creating interviews with some of their fascinating customers for this very blog, I thought I’d share six things I’ve learnt about DAM in that time.

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San Francisco Ballet is the United States’ oldest professional ballet company and school. Being situated in San Francisco, surrounded by innovation and creativity, this classic institution has successfully managed to evolve with the times and digital content now plays an important role for the company. With over 40 performances each year there is a plethora of content created which is used for marketing, as well as by press organisations. We caught up with Murray Bognovitz, Director of IT, and Erik Almlie, Media Assets Administrator, to find out how Digital Asset Management (DAM) helps them keep on top of their content.

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Thomas Cook is one of the world's largest travel companies, with branches operating in over 10 markets across Europe. We caught up with Pontus Wallin, Group Head of Image and Film, to see how Digital Asset Management is used by this retail giant.

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