 Helly Hansen was founded in 1877, and aims to become a leading multi-specialist brand providing action utility wear for survival, work and sport. The company’s head office is situated in Moss, and with regional offices in Europe, U.S. and Canada. Helly Hansen also keeps licensees in Japan, Korea and Australia.
Helly Hansen has implemented the Cameleon Web solution as the corner stone applications for their designers and marketing people. The regional offices and licensees are logged on with access to the web archive. Also the photographers and the advertising agency in Stockholm are using the solution to ensure a smooth and fast exchange of digital pictures. Cameleon has in short enabled Helly Hansen to convert their printed catalogue into a complete digital buyer’s guide. Thanks to FotoWare this guide is in a process of being digitalized into a dynamic buyers guide on the web.
―With Cameleon Professional and Cameleon Web we spend less time on searching for images, and navigation in the image bank is made a lot easier and quicker. I would recommend FotoWare Cameleon as an efficient tool when working with large quantities of imagery, says International Marketing Coordinator Arne Ingvaldsen in Helly Hansen
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